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A Letter of Appreciation to my Hardworking Coworkers

BY Laura Crafton IN Agency Life

Having worked both in an agency setting as well as within the corporate world, I can confidently tell you that agencies function in a way where relying on your coworkers for a multitude of things is an absolute must. A certain trust has to be built to rely on your people the way we do in an agency. It can be stressful, it can mean setting aside your pride to let somebody else take the wheel, and it can also mean that you come to appreciate the people around you on a much deeper level.

In my role, I’m constantly gathering all of the information from the client side and then communicating with our shared service teams (creative, digital, media and accounting) to figure out solutions. We work together to carry out the implementation of campaigns, projects and strategies to move the business forward for the client. I have to rely on my teammates and shared service team members to be on the same page, to understand the clients’ goals, to know what the client prefers and to execute accordingly — and that isn’t always easy!

Trust and communication are keys to success. Meeting deadlines can be stressful, especially when several pile up all at once. You truly cannot leave anyone out of the loop. When planning and executing a digital campaign, the digital team has to be just as integrated in what’s going on with the client as our account team does. As I’m relying on them, they are also relying on me. Having strong communication among each another is the foundation of any successful team and I think that’s something we do well here, even when things get busy!

With all hands on deck, I’ve seen projects and campaigns come together effectively and efficiently.  I’m also able to come to my clients with new, fresh ideas, and better strategies and tactics when everyone has had a chance to weigh in.

Most of us have heard that playing sports as a kid  teaches you things you can use in your adult life. The sport I was lucky enough to play growing up (and still play) is volleyball. Learning how to be a good teammate on the volleyball court was imperative in teaching me how to function on teams in my professional life. There are tons of ways I could compare these two parts of my life, but it pretty much all boils down to trust. As projects move through our agency to be completed, almost every teammate at Hirons will touch the project at some point, so we have to trust each other to get each of our tactics  complete and ultimately “over the net”  to the client.

If it were not for my hard-working teammates, I couldn’t provide our clients with the great work we do on a daily basis. I’ve seen account coordinators jump head first into full-service account management on their first day on the job, continually exceeding expectations every step of the way. I’ve watched digital managers build innovative campaigns to move the ROI needle. I’ve sat in meetings with the creative team, in awe of their strategy and design skills which have blown away clients in excitement for a new campaign. My peers go above and beyond every day and I truly appreciate the hustle. Their positive attitudes and willingness to learn and evolve, is what makes being a part of Team Hirons so great.

Whether you’re celebrating Galentine’s Day, Valentine’s Day or just making it through another week, be sure to show your teammates the appreciation  you have for them.

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