Take your government agency to the next level

Next Level QPA Partner

Specialties > Next Level

Through the Quantity Purchase Agreement (QPA), Hirons is pre-approved by the state to provide communications services to state agencies.

As one of Indiana’s top advertising agencies for government organizations, Hirons is proud to be chosen as one of the state’s preferred suppliers of marketing, advertising, communications, media buying and media relations services.

About Hirons

Our ability to reach Hoosier audiences and motivate them to take action is unmatched. We know Indiana, and we have the track record to prove it. Over our 42-year history, we’ve built longstanding relationships with multiple agencies serving Hoosiers throughout Indiana, including the Indiana State Department of Health, the Family and Social Services Administration, the Bureau of Motor Vehicles, the Criminal Justice Institute, the Indiana Department of Veterans Affairs, the Indiana Secretary of State, and the Indiana Commission for Higher Education.

Our QPA Services

Hirons understands that state agencies face significant scrutiny. All of the marketing and communications services we provide through the QPA are designed to deliver comprehensive, cost-effective solutions to state agencies.

Media Buying & Planning Services
  • Media planning
  • Media buying and negotiation
  • Value-added leverage and acquisition
  • Cable and broadcast television
  • Streaming video and connected TV
  • Terrestrial radio and streaming audio
  • Print
  • Outdoor and transit
  • Paid search
  • Paid social media
  • Display advertising
  • Native advertising
Communications & Marketing Services
  • Internal, external and stakeholder communications
  • Strategic communications planning
  • Influencer and stakeholder identification and engagement
Research, Measurement & Campaign Optimization
  • Primary research
  • Secondary research
  • Qualitative and quantitative research
  • Custom audience personas
  • Key Performance Indicator (KPI) development
  • Pre- and post-test research
  • Awareness and education benchmarks and assessments
  • Pilot testing and optimization
  • Data analysis
Public Relations, Outreach & Education Services
  • Spokesperson training
  • Speech writing
  • Issue advocacy and cause-related marketing
  • News release preparation and pitching
  • Media coverage monitoring
  • Social listening
  • Thought leadership and industry-specific media relations
  • Neighborhood and community outreach campaigns
  • Voter outreach and education
  • Localizing national platforms and programs
  • Event planning and execution
  • Business-to-business marketing
  • Minority audience engagement including Black, Hispanic and Burmese
  • Outreach to rural communities
Branding & Creative Services
  • Creative strategy
  • Creative concepting
  • Campaign development
  • Key message development
  • Brand development and implementation
  • Creation of digital and traditional media assets
  • Copywriting and content quality control
  • Message testing
  • Sales material development
  • Signage creation
  • Website design
  • Video concepting and script development
Digital Services
  • Search engine optimization (SEO)
  • Search engine marketing
  • Email marketing
  • Customer relationship management software integration
  • Website design, development and maintenance
  • Social media content development and management

Our Partners

Hirons is committed to supplier diversity and has developed strategic partnerships with firms spanning the state. If additional vendors or partners are needed for your program, Hirons has a longstanding history with more than 100 vendors across the state.

Our QPA partners include C2 Strategic Communications, Dunebuggy, The Gideon Group, Holsapple Communications, Koehler Partners, McCarty Research, Other Side Digital, Sagamore Advocacy and VIA Marketing.

Expertise in Reaching Rural Hoosier Populations

We differentiate ourselves through our proprietary Rural Reach program, which is designed to help government agencies communicate with rural populations through a unique matrix of strategies and tactics. Our approach moves beyond traditional advertising and public relations tactics to break through to rural communities and is built on our firm’s four decades of experience in strategic communications.

Rural Americans are often difficult to reach through conventional marketing strategies using paid and earned media, and rural Hoosiers are no exception. Hirons’ Rural Reach program accounts for these difficulties to help our clients effectively target audiences in sparsely populated areas.

Hirons QPA Online Learning Series

Fall 2020 Sessions: Best Practice Series

As we reframe our marketing plans for the remainder of 2020 and beyond, Hirons is pleased to continue our summer online learning series into the fall season. As a proud QPA supplier of marketing, advertising, communications, media buying and media relations services, Hirons invites you to attend our series of upcoming online educational sessions. This series is designed to equip you with the tools and foundational knowledge to navigate your marketing and implement best practices.

This three-part series will be held this fall season and features broad ranging topics.

SESSION 1
Maximizing Research and Campaign Measurement

Recorded Wednesday, September 30

Our first session will focused on the importance of understanding your target audience based on relevant, vital market research. Research should be the foundation of every strategic marketing plan and can guide the development of tactics that connect with the target audience and drive results. Measurement of the campaign performance at its conclusion is just as important as upfront research. This analysis allows you to gauge which tactics were successful and drives key learning for future initiatives.

This session included brief presentations from Hirons’ Senior V.P. of Media and Digital, Sheila Smiley and Associate Digital Media Director, Tyler Riordan. Also presenting was Karen Gentleman with McCarty Gentleman Research, our QPA market research partner.

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    SESSION 2
    Maximizing Digital Platforms

    Recorded Wednesday, October 21

    This session highlighted the many social media platforms available to marketers today. An analysis of the each platforms pros and cons and the type of content relevant for sharing are explored. Monitoring guidelines are discussed in addition to the synergy inherent with both paid and organic social media use.

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      SESSION 3
      Reaching Specialty Communities

      Wednesday, November 18

      This session will highlight best practices for marketing to specialty audiences. Content will focus on how to effectively identify specialty target audiences and then how to implement marketing tactics to best connect with these audiences to drive results.

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      Summer Webinar Series

      Thank you for attending our first three summer learning series sessions. Video recordings of those sessions are available through the links below. Because the series has been so well-received, we are extending the webinars into the fall.

      SESSION 1
      QPA Process/Video Asset Development

      Recorded Wednesday, June 24

      Mark LeClerc, Executive Creative Director, Hirons highlighted the benefits and wide-ranging use of video production to elevate your marketing programs.

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        SESSION 2
        Media Relations, Outreach, Crisis Communications

        Recorded Wednesday, July 15

        Connecting with the media whether through pre-planned dialog or through crisis management situations takes skill and tact to encourage desired results. Outreach to your various stakeholders can be just as important in making sure your message is received appropriately. This session focused on media training tips to equip attendees with the skills and background needed to contribute to beneficial contact with the media and constituents. Real-life examples and case studies round out this diverse topic.

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          SESSION 3
          Digital Media

          Recorded Wednesday, August 12

          The Hirons media team provides a comprehensive overview of the various digital media tactics available in our well-rounded toolbox. This session focused on the power of optimization and how a digital plan can offer pinpoint audience targeting and refinement leading to media buy efficiency. Case studies and reporting examples are shared to demonstrate how Hirons can assist you implementing cost effective media plans that deliver.

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