Regardless of the complexity of the industry, our B2B team becomes experts on your business, your competitors, and why customers should care.
Business decisions are like consumer decisions — just on a much larger scale. Major decisions that define the direction of the company take longer to finalize and often involve several individuals, if not an entire boardroom. We understand when it comes to finding partners, organizations require absolute certainty in their choices.
Hirons designs B2B marketing strategies around your business’ specific audience. To identify which audiences to reach, we develop personas using the most up-to-date consumer and market research available. Then we develop the right tactics to reach the desired personas. Our process accounts for all individuals who play a role in the company’s direction, from executives to mid-level employees who can influence decision making.
Our B2B marketing strategies account for the lengthier sales cycle involved with significant business decisions. We lead prospective customers through the awareness, consideration and decision-making stages, delivering content that resonates with the desired audiences.
B2B marketing campaigns can take many forms. Our B2B services include the following:
- Digital marketing
- Traditional media buying
- Email marketing
- Content marketing
- Social media marketing
- Research and strategy development
- Website design
- Media relations
- Influencer engagement
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