Bad circumstances don’t define you. Your reaction does.

Crisis Communication

Specialties > Crisis Communication

We know how quickly reputations can unravel. Our crisis communications team helps organizations of all sizes and industries maintain and restore their reputations.

Although certain events are outside your control, you can always control how you react. Our crisis communications team knows precisely what to do to preserve your relationships and reputation. We move fast, establishing key messaging and providing you with in-depth media training, so you can maintain authority and keep your messaging consistent, no matter where the conversation leads.

It takes years to cultivate a positive reputation, but all that work can unravel quickly if you’re unprepared. Whether you’re trying to get ahead of a crisis or responding to one, we’ll create a plan that accounts for all the possibilities. We’ll make sure you perform your best when you’re under the most pressure.

Reputation Management

We’ve provided reputation management services for more than 40 years. Our team is ready to spring into action the second a potential situation is identified, helping to develop key messaging and response strategies, monitoring media and social coverage, and managing relationships with members of the media. With years of experience dealing with complex large-scale issues, our team is adept at handling highly confidential and sensitive information.

We can develop a high-level response plan, providing a guiding strategy, process and communications protocol for negative reaction. We can also make use of our digital expertise – including organic search and SEO – to monitor your online presence and ensure you’ll be associated with only your positive contributions. With our help, you’ll withstand both internal and external negative situations and move forward into your next phase as an organization.

Reactive Media Relations

When you’re faced with a crisis, you have a lot to lose – money, employees, credibility. But if you stay calm and handle each issue quickly and with dignity, you have a greater chance to prevent long-term damage.

Employees, stakeholders and the media will have questions. But while you’re still trying to handle the problem, speaking up about it may be the last thing on your mind.

With years of experience leading clients through difficult times, Hirons can prepare you to respond to crisis-related media inquiries with grace and confidence. Our experienced professionals explore the ins and outs of your situation to find the right messaging, guided by advice from our partners in law and public safety, so you have the last word on the story.

Proactive Crisis Planning

Some crises are foreseeable. Hirons will help your organization prepare for these situations, from a financial mishap to an ethical breach — and everything in between. Our experts have spent years helping organizations navigate high-pressure situations, and we can equip you for any kind of catastrophic scenario. Through hands-on training, we’ll assemble a crisis plan, designate a spokesperson and equip your organization to face media and withstand scrutiny.

Issues Management

Conflict is inevitable, regardless of the size of your organization. It happens in organizations of any size. But small issues left unchecked can escalate into crises that threaten your operational viability. These issues need to be addressed quickly and tactfully.

Our issues management team can help you get a handle on your issues before they take a critical turn. Working alongside you, we examine your organization and identify challenges that could lead to dangerous consequences in the future. We’ll help you create a smooth flow of communications with internal and external relationships, so you can seamlessly discuss interpersonal issues and reach meaningful resolutions.

Additional Expertise

  • PR and media support
  • Digital/social media consulting
  • Internal, employee and stakeholder communications
  • Crisis training
  • Crisis media training
  • Crisis consulting and management
  • Spokesperson services and training
  • Public affairs

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