ZIP code v. genetic code: Marketing in rural communities

In 2014, Melody Goodman, an assistant professor at Washington University, spoke to a Harvard School of Public Health audience: “Your ZIP code is a better predictor of your health than your genetic code.”

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Hirons promotes communications management team member

Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has promoted Emma Clare Morris to account manager. She previously served as an account coordinator for the agency.

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Hirons promotes communications management team member

Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has promoted Brytnie Devon Jones to account manager. Jones previously served as an account coordinator for the agency.

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This is not the year for noise: Super Bowl messaging changes in a pandemic

One of the most coveted patches on a media buyer’s vest is placing an ad to air during the Super Bowl.

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Holiday Marketing in the COVID-19 Era

For my family, November 1 marks the beginning of the holiday season.

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Hirons hires new senior vice president to lead strategy and account services

Jay Schemanske brings two decades of strategic planning and media buying expertise.

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