INDIANAPOLIS – Hirons, an Indianapolis-based advertising, public relations and digital agency, has recently added to its team of digital and media strategists and promoted its digital content manager. Jennifer Blotkamp Stark was named associate media director. In her role, she leads integrated media planning activities and digital reporting efforts. She draws from nearly two decades
Why you should consider long-form native advertising for your next digital campaign Native advertising is nothing new. From advertorials to infomercials, native content has existed in some form or another for over a century. In the age of digital marketing, however, native advertising — specifically long-form, branded native content — has gained prominence. Today’s biggest
When the practice of public relations was first introduced to the world in the early 1900s, it looked quite differently from what it does now. Media largely consisted of newspapers and periodicals and there were no established public relations ethics or guidelines. The first PR campaign convinced young women that smoking cigarettes was an act
The third season of “House of Cards,” premiered last week. Well, premiere may not be the right term – the whole season downloaded in one fell swoop. I’m a fan of “binge watching” – you know, get a few friends together and watch Frank Underwood give a few asides, then you want to see more.
The mobile-friendly algorithm update that Google launched on April 21st has caused a lot of commotion in the internet marketing world as many companies scramble to update their website in fear of losing search traffic. This update has been designed to reward mobile-friendly sites with higher rankings on mobile devices to help improve the search
Wouldn’t it be cool to know how to create your own iPhone game? Apple just made learning how to code so simple and fun, a kid could do it! At Apple Inc.’s World Wide Developers Conference 2016 (WWDC), app developers from around the world gathered to hear the latest announcements from the tech giant and
Each year, Americans observe National Hispanic Heritage Month, from Sept. 15 to Oct.15, by celebrating the histories, cultures and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. During this time they seek to publicize and learn even more about the talents and contributions of Hispanics. Allow me
In our digital age, advertising opportunities are endless. Why’s that? Whether on a desktop, laptop, tablet or smartphone, your consumer is always connected. Advertisers can better target their audiences and reach them where they are, when they are there. One digital service that you may not know about, but have definitely seen, is Google AdWords.
More than ever, consumers are engaging with ads across a plethora of platforms. Due to the increase in digital channels, Facebook has expanded its measurement partnerships to increase cross-channel comparability and, later this year, third-party verification. By partnering with companies such as Nielsen and ComScore, Facebook is taking strides to ensure accurate ad delivery data.
Robin Dunbar makes a compelling case in his TEDx talk that the human mind has the capacity to manage about 150 meaningful relationships at a time. It has become known as the Dunbar number. Hence the question, how many friends do you have? When Hirons started working with Ruler Foods, a division of Kroger, we
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“Delivers on business-to-business.”Matt Maguire
“Hirons simply understands Indiana’s complex issues.”Art Logsdon
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”Steve Kidwell
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”Staci Schneider
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“Their ability to get to the heart of a brand is exciting.”Bob Heuchan
“Research based – results oriented. They get it.”Rob McLin
“Creative so beautiful I would hang it on my walls as art.”Ernie Vargo
“Amazing results every time.”Lee Marchant
“Bold creative with strength in digital and social communications.”Molly Deuberry Craft
“Smart and effective.”Office of the Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”Jessica R. Di Santo
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“In a word – bold.”Mario Rodriguez
We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.