Government Marketing Consulting

Hirons has expertise in a variety of advertising services and customizes each strategy and tactic to reach specific target audiences. We have developed and implemented advertising campaigns for government initiatives at city, state and federal levels. With each advertising contract, we include measurable goals and the methods we’ll use to evaluate success.

Hirons eliminates any guesswork for our clients’ advertising spending, developing a media plan after examining the channels most likely to reach our target audiences. Our team of experienced media buyers and planners are connected with media vendors throughout the U.S. and are experts at negotiating terms for ad placements.

Our advertising and media planning services include:

• Media planning
• Media buying and negotiation
• Value-added leverage and acquisition
• Cable and broadcast television
• Streaming video and connected TV
• Terrestrial radio and streaming audio
• Print
• Outdoor and transit
• Paid search
• Paid social media
• Display advertising
• Native advertising

Hirons has broad experience developing and implementing public outreach, community relations, internal communications and media relations strategies for our clients. Our team is highly skilled in sparking positive earned media coverage and engaging key stakeholders, which can quickly build awareness, credibility and support for government agencies. Whether it be short-term media relations support or a full-scale public education campaign, our team is dedicated to achieving each client’s communications goals.

Our public outreach and education services include:

• Spokesperson training
• Speech writing
• Issue advocacy and cause marketing
• News release preparation and pitching
• Grassroots and grasstops outreach
• Neighborhood and community outreach programs
• Public opinion influencing
• Voter outreach
• Localizing national platforms and programs
• Event planning and execution

We have experience gathering and conducting qualitative and audience segmentation research, developing awareness materials and distribution strategies, and providing other marketing support for public-sector clients.

Our communications and marketing services include:

• Internal, employee and stakeholder communications
• Strategic communications planning
• Multi-platform advertising capabilities
• Target audience surveys and research
• Influencer and stakeholder identification
• Market research

Hirons concepts, designs and produces brands from the ground up for pilot programs and initiatives. Or, if a client is starting a project with previous branding in place, we will follow an initial research phase with a full audit of existing deliverables before developing dynamic, innovative deliverables.

Our design team understands each audience is motivated for different reasons. All creative and branding elements we produce are designed to appeal to those specific motivations, sparking interest in and support of government agencies and initiatives.

Our creative capabilities include the following services:

• Key message development
• Brand development and strategy
• Creation of graphics and visuals
• Copywriting and content quality control
• Printing and production
• Design and message testing
• Photography and videography

As a Google Premier Partner agency, Hirons’ team of specialists produce outstanding results for government clients across digital platforms. We develop cohesive, all-encompassing plans designed to take brands to the next level.

Our digital capabilities include:

• Search engine optimization (SEO)
• Search engine marketing
• Email marketing
• Customer relationship management software integration
• Website design, development and maintenance
• Social media content development and management