blog

Helping clients look their best


04.04.19
BY Madelyn Morgan IN Advertising

Helping clients look their best

Agency life moves fast ­– new clients come aboard, projects churn, deadlines are set and reset. But before anything goes out to clients or into the wider world, the process must slow down so Hirons’ quality control team can make sure all materials reflect best practices in language usage and art production, and also conform to the specifications requested by our vendors.

In general, I handle only the language review, but I might flag some issues for our art and print production specialists. I am Hirons’ in-house editor, and my job is to ensure all original written content produced at Hirons is grammatically correct and free of factual error. But as our team knows, I go beyond that to also ensure our copy is as lively as it can be, with strong words, simple sentences and correct punctuation.

I’m sure some people think I have the most boring job here, but I don’t see it that way. Finding just the right word or reworking an awkward sentence is always a challenge, especially when you want to maintain the voice of the writer. I’m a longtime newspaper editor and writing coach, and I find this type of work never gets old. It’s a bit like figuring out a puzzle, which some of us eggheads like to do.

I know social media have pushed most societies to more casual language use. I don’t mind that. But in marketing, clients generally want to seem sharper than their competitors. The words used, and the way they are used, make a big impression in how a person, company or campaign is perceived. And that’s why I have a job.

Related Posts

  • 12.02.19
    Hirons Expands Communications Management Team
    READ MORE
  • 10.14.19
    EMPLOYEE HIGHLIGHT: EMMA CLARE MORRIS
    READ MORE
  • 09.20.19
    Comfort Zones and Confidence
    READ MORE
  • 09.03.19
    Making Your Marketing Dollars Work Harder
    READ MORE
view all posts
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
CEOONEJET
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.