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EXECUTIVE CREATIVE DIRECTOR MARK LECLERC ON GENERATING IDEAS



Executive Creative Director Mark LeClerc shares his approach to generating ideas as part of Hirons’ Executive Leadership Podcast Series. The series, which gives listeners unparalleled access into the minds of some of Hirons’ most experienced leaders, focuses on developing a clear and diverse snapshot of the communications industry and the ways in which Hirons services clients in a variety of fields.

For 30 years, Mark’s copywriting and creative direction have helped clients move the sales needle. At ease writing fun and funny executions as well as more serious, emotional work, Mark has garnered five career Best of Show awards in various advertising competitions, and his TV spots have appeared in the Communications Arts Advertising Annual. At Hirons, Mark delivers a heightened level of creative strategy for client campaigns. He oversees all creative output in the agency, helps lead new business efforts, mentors creative staff and works closely with Hirons’ leadership team.

Listeners can stream the episode here on the Hirons website, or download and listen via iTunes, Google Play, Stitcher or TuneIn.

 

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