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Deana Haworth

Hirons promotes Deana Haworth to chief executive officer, celebrates 45 years of business


Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has promoted Deana Haworth, APR, to chief executive officer. This announcement follows the celebration of 45 years of business with clients across local, regional and national markets.

“My greatest accomplishment, throughout all my roles and responsibilities at Hirons, has been establishing deep connections with fellow employee-owners and our clients,” said Haworth. “As CEO, I’m eager to spark new growth for our clients’ brands and our agency business, while also empowering the next generation of agency leaders.”

Former Chief Executive Officer Dr. James Parham is transitioning to an advising faculty role and consulting on student-based efforts at Ball State University to further pursue his passion for academia. Parham will provide consulting services to the agency as a board member.

Haworth looks forward to continuing the agency’s growth trajectory launched by Tom Hirons in 1978.

“I am confident that Deana’s years of experience and leadership, as well as her deep knowledge of our clients and trending and innovative marketing strategies, will ensure that we continue to produce the high-quality work Hirons is known for,” said Tom Hirons, founder and board member. “Deana has spearheaded many of our successful client campaigns and initiatives, and I couldn’t be more pleased to see her in this role.”

Haworth, an accomplished marketing and communications leader, joined Hirons in 2000. Starting her career as a public relations specialist, she quickly began an upward trajectory, serving in various account leadership roles and most recently as the first woman chief operating officer. In her role as COO, she managed all company operations including business development, growth and strategic planning while continuing to serve as a senior adviser on key accounts. Dr. Parham served as Haworth’s supervisor from the first day she was hired at Hirons.

“At Hirons, we believe the best way to accomplish company success is to invest in our employee-owners,” said Parham, board member. “The accomplishments over our last 45 years of business are directly attributed to our dedicated and bold employees. With Deana’s vision and leadership, Hirons’ future is positioned for even greater success and growth.”

Since its founding, Hirons has been known for several specialty areas of focus including business-to-business, crisis communications, government relations and a proprietary Rural Reach program.

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