Off the Clock: Back to School Blog
![Classroom table and chairs](https://hirons.com/wp-content/uploads/2023/01/backtoschool-1024x651.jpg)
In the latest installment of our Off the Clock blog series, Jennifer Blotkamp Stark talks with us about teaching at Indiana University Bloomington.
Choosing the right video format for your message
![](https://hirons.com/wp-content/uploads/2022/02/ChoosingTheRightVideoFormat-1024x1024.jpeg)
Finding the right video format for your brand’s campaign is an essential step to effectively conveying key messages to your audience.
ZIP code v. genetic code: Marketing in rural communities
![House In Rural Area](https://hirons.com/wp-content/uploads/2024/03/Rural-Reach-1.jpg)
In 2014, Melody Goodman, an assistant professor at Washington University, spoke to a Harvard School of Public Health audience: “Your ZIP code is a better predictor of your health than your genetic code.”
In the spirit of transparency: An update on Hirons’ diversity, equity and inclusion efforts
![](https://hirons.com/wp-content/uploads/2021/02/DEI-update-1024x536.jpg)
In honor of Black History Month, we are sharing more information about the commitment to diversity, equity and inclusion we made last year.
This is not the year for noise: Super Bowl messaging changes in a pandemic
![](https://hirons.com/wp-content/uploads/2021/02/SB-blog-1024x1024.jpeg)
One of the most coveted patches on a media buyer’s vest is placing an ad to air during the Super Bowl.
Holiday Marketing in the COVID-19 Era
![](https://hirons.com/wp-content/uploads/2020/11/HolidayMarketingCOVIDEra-1024x651.jpg)
For my family, November 1 marks the beginning of the holiday season.
No One Benefits From Uncertainty
![](https://hirons.com/wp-content/uploads/2020/09/HironsAdvertising.jpg)
Lessons learned in leadership during the COVID-19 pandemic
Does Our Code of Ethics Hold Up Against Modern Spin?
![](https://hirons.com/wp-content/uploads/2020/09/DoestheCodeofEthicsHoldUp-1024x651.jpeg)
Any public relations pro can harken back to their college days and remember professors who struck fear into their hearts over the dreaded s-word: spin.
Tips For an Engaging Virtual Event
![](https://hirons.com/wp-content/uploads/2020/09/TipsforVirtualEvents-1024x651.jpeg)
Organizations around the world and across industries have been forced to either cancel or re-format their events, many of which are critical to the success of the organization itself.
How Small Businesses Can Reach Their Community in the Pandemic with Owned Media
![](https://hirons.com/wp-content/uploads/2020/07/HowSmallBusinessescanEngageCommunities-1024x651.jpeg)
Small businesses have plenty to figure out right now: payroll, social distancing, loan applications and potentially reforming their entire business model, to name a few.