The era of influencers in marketing

What do you do prior to making a purchase? Ask a friend, family member or coworker?

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Public relations in the digital era

When the practice of public relations was first introduced to the world in the early 1900s, it looked quite differently from what it does now.

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Is a master’s degree in public relations worth it?

If you’re reading this, you’ve most likely asked yourself if getting a master’s degree in public relations is worth it.

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Hirons endows IU scholarship

In celebration of 40 years in business, Hirons announces the creation of an endowed scholarship at the IU Media School in honor of founder Tom Hirons (BA ’75).

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