CHICAGO FULL SERVICE AGENCY

HIRONS ANNOUNCES EXPANSION INTO CHICAGO

Communications veteran Jackie Meyers Thompson to lead Chicago office

CHICAGO – Indianapolis-based communications agency Hirons today announced it is expanding into the Chicago market. The expansion is part of the agency’s strategy to build upon its successful work in Indiana and continue growing its roster of out-of-state clients.

Led by Jackie Meyers Thompson, the agency’s Chicago office will provide public relations, advertising, branding and strategic marketing services to clients such as Kaveny & Kroll, Vios and RMI, among others.

Meyers Thompson has served clients in professional, governmental and consumer service arenas, tying in both private and public enterprises in the creation and coordination of programs and systems. Past clients include Angie’s List, Tyson Foods, Marriott Corporation, PepsiCo, Targanta Therapeutics, Reproductive Genetics Institute, Mike Ditka Foundation, Indianapolis Housing Agency, Chicago Housing Authority, Frito-Lay, Ronald McDonald House and Sally and Chris Gardocki, formerly of the Indianapolis Colts. Prior to joining Hirons, Meyers Thompson spent the past 20 years at Chicago-based Coppock-Meyers Public Relations, which she co-founded with the late Chet Coppock.

“I am looking forward to bringing Hirons’ experience and expertise to my hometown,” said Meyers Thompson. “There is a need for a mid-sized, full-service communications firm in this market and Hirons is the ideal solution.”

Hirons’ decision to expand into Chicago comes at an exciting time for the agency, which recently celebrated 40 years in business. The agency has worked with Chicago-based businesses over the last four decades. Partnering with an already-established professional like Meyers Thompson allows Hirons to build on a strong foundation and hit the ground running.

“When we began down the path of what a Chicago expansion could look like, there was no doubt that bringing in Jackie was the best solution,” said Jim Parham, CEO of Hirons. “Her reputation and deep bench of resources will allow us to grow in the Chicago market at a rapid pace.”

In recent years, Meyers Thompson was honored nationally by Women in Communications Inc., as well as in Chicago by the Publicity Club of Chicago for media relations initiatives on behalf of the Chicago Housing Authority. Media placements for her clients have included Time magazine, Chicago Tribune, The Boston Globe, New York Daily News, Cincinnati Post, USA Today and Washington Post as well as NBC, ABC, CBS and Fox television affiliates.

Meyers Thompson has written two internationally distributed books and holds a Bachelor of Arts in communication from the University of Michigan.

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About Hirons
Hirons is a full-service advertising, public relations and digital agency, providing research-based, innovative and bold communications solutions since 1978. For the past 40 years, we have served a wide variety of clients across diverse industries on local, national and international scales. Our tagline, “Be Bold,” captures the essence of our agency. It serves as a constant reminder for us to relentlessly challenge our capabilities, assumptions and tactics. At our very core, we are an agency of doers, dedicated to the craft of refining what it means to be bold.

  • Jackie Meyers Thompson

    Account Director, Chicago
  • DEANA HAWORTH, APR

    Chief Operating Officer
  • Rose Durbin

    SVP, Media Director
  • Mark LeClerc

    Executive Creative Director
Jackie Meyers Thompson
Account Director, Chicago

Jackie Meyers Thompson is a veteran of the communications industry with specializations in public relations, special event planning, content development and strategic marketing. In addition, she has worked with numerous clients on media training and public speaking, preparing them for broadcast and print interviews as well as internal/external presentations.

Based in Chicago, Jackie has served clients in professional, governmental and consumer service arenas, tying in both private and public enterprises in the creation and coordination of programs and systems. Past clients include Angie’s List, Tyson Foods, Marriott Corporation, PepsiCo, Targanta Therapeutics, Reproductive Genetics Institute, Reproductive Medicine Institute, Mike Ditka Foundation, Indianapolis Housing Agency, Chicago Housing Authority, Frito-Lay, Ronald McDonald House, and Sally and Chris Gardocki, formerly of the Indianapolis Colts.

Jackie worked to develop and coordinate the opening of the first outdoor Midnight Basketball League court in Chicago, an event that featured Mayor Richard M. Daley, the Harlem Globetrotters and a host of media, sports and political figures. She also helped to conceptualize and develop a number of nonprofit programs including Mike Ditka’s Special Team Against Drugs and Baking with the Bears.

In recent years, Jackie was honored nationally by Women in Communications Inc. as well as locally by the Publicity Club of Chicago for media relations initiatives on behalf of the Chicago Housing Authority. Media placements for her clients have included Time magazine, Chicago Tribune, The Boston Globe, New York Daily News, Cincinnati Post, USA Today and Washington Post as well as NBC, ABC, CBS and Fox television affiliates.

Jackie has written two internationally distributed books and holds a bachelor’s degree in communications from the University of Michigan.

DEANA HAWORTH, APR
Chief Operating Officer

Deana began her career as a public relations specialist at Hirons and immediately assumed an upward trajectory serving in various account leadership roles. Now a 19-year veteran of the agency, she was recently promoted to chief operating officer and oversees all departments in the agency. She previously led the company’s communications management department as senior vice president, director of account services.

In her role as COO, Deana manages all company operations including business development, growth and strategic planning while continuing to serve as a senior adviser on key accounts. She is the first female to serve in this role in the agency’s 40-year history.

Deana has guided marketing, communications and public outreach efforts for countless campaigns.

For the Indiana Secretary of State, she oversaw the launch and implementation of the INBiz web portal, which has transformed how Indiana’s small businesses do business with state government. The product of an unprecedented partnership among state agencies, the online portal has been hailed as a model for state and local governments across the nation and currently serves more than 300,000 business users.

While working with the City of Indianapolis, Deana raised support for the billion-dollar transfer of water and wastewater services to Citizens Energy so that the vital utilities could be operated as a not-for-profit for the benefit of the community.

One of her proudest accomplishments took place during one of the country’s worst recessions. Deana led Hirons’ efforts to win 86 percent voter approval on the Marion County referendum to finance a new Wishard Hospital, known today as Eskenazi Health. Ten years later, Eskenazi Health remains a Hirons client.

Deana serves on the boards of the Greater Indianapolis Progress Committee and the Public Relations Society of America Hoosier Chapter, and she is on the Indy Chamber’s Local Government Fiscal Policy Committee.

Deana earned her Accreditation in Public Relations from the Public Relations Society of America and was named a 2018 Woman of Influence by the Indianapolis Business Journal. She has a master’s degree in public relations from Ball State University and a bachelor’s degree in journalism from Franklin College.

Rose Durbin
SVP, Media Director

Rose leads the media team for all Hirons accounts. She manages strategic planning and buying that encompass all media, from local to global, online and offline. She is passionate about research and “digging in” to a client’s business. Rose believes every media plan should support the brand’s business objectives and track results against those goals.

Rose’s business perspective is strengthened by years strategizing plans for business-to-business and business-to-consumer businesses. She has deep knowledge of diverse industries including health care, financial services, retail, media properties and hospitality.

While Rose has a driving need to be on the edge of all things new, she relies on analytics and hard evidence to guide choices and methods utilized in digital media. Rose works to cultivate relationships with media partners so that all available resources can be dedicated to the business objectives of the brand. She has a special interest in providing clients with meaningful added-value.

While working at an ad agency in Chicago, Rose created the marketing strategy for the Chicago Tribune to aggressively defend its market position from Rupert Murdoch’s Sun-Times. She has a bachelor’s degree in English from Xavier University in Cincinnati.

Mark leclerc
Executive Creative Director

For 30 years, Mark’s copywriting and creative direction have helped clients move the sales needle. At ease writing fun and funny executions as well as more serious, emotional work, Mark has garnered five career Best of Show awards in various advertising competitions, and his TV spots have appeared in the Communications Arts Advertising Annual. Mark is a previous owner of Foundry, an award-winning creative shop. He also served as executive creative director for the Indianapolis outpost of Publicis Worldwide.

At Hirons, Mark delivers a heightened level of creative strategy for client campaigns. He oversees all creative output in the agency, helps lead new business efforts, mentors creative staff and works closely with Hirons’ leadership team. With years of experience in leadership positions, he also conducts seamless cross-departmental collaboration, resulting in superior client service for both current clients and potential clients alike.

Mark holds a Bachelor of Science in radio/television from Butler University. He is a former member of the board of directors for the International School of Indiana and chaired its marketing committee.

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Lisa Harris
M.D. CEOEskenazi Health
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Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
CEOONEJET
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
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