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Next Level QPA Partner

Specialties > Next Level > QPA Learning Series - Session 3

Through the Quantity Purchase Agreement, Hirons is pre-approved by the state to provide communications services to all state agencies.

As one of Indiana’s top advertising agencies for government organizations, Hirons is proud to be chosen as one of the state’s preferred suppliers of marketing, advertising, communications, media buying and media relations services.

SESSION 3: Digital Media

Recorded Wednesday, August 12, 2020

The Hirons media team provides a comprehensive overview of the various digital media tactics available in our well-rounded toolbox. This session focused on the power of optimization and how a digital plan can offer pinpoint audience targeting and refinement leading to media buy efficiency. Case studies and reporting examples are shared to demonstrate how Hirons can assist you implementing cost effective media plans that deliver.

About Hirons

Our ability to reach Hoosier audiences and motivate them to take action is unmatched. We know Indiana, and we have the track record to prove it. Over our 42-year history, we’ve built longstanding relationships with multiple agencies serving Hoosiers throughout Indiana, including the Indiana State Department of Health, the Family and Social Services Administration, the Bureau of Motor Vehicles, the Criminal Justice Institute, the Indiana Department of Veterans Affairs, the Indiana Secretary of State, and the Indiana Commission for Higher Education.

Next Level

Our QPA Services

Hirons understands that state agencies face significant scrutiny. All of the marketing and communications services we provide through the QPA are designed to deliver comprehensive, cost-effective solutions to state agencies.

Media Buying & Planning Services

  • Media planning
  • Negotiation
  • Value-added leverage and acquisition
  • Cable and broadcast television
  • Print and outdoor
  • Digital video, audio, display

Communications & Marketing Services

  • Internal, external and stakeholder communications
  • Strategic communications planning
  • Influencer and stakeholder identification and engagement

Research, Measurement & Campaign Optimization

  • Primary research
  • Secondary research
  • Qualitative and quantitative research
  • Custom audience personas
  • Key Performance Indicator (KPI) development
  • Pre- and post-test research
  • Awareness and education benchmarks and assessments
  • Pilot testing and optimization
  • Data analysis

Public Relations, Outreach & Education Services

  • Spokesperson training
  • Speech writing
  • Issue advocacy and cause-related marketing
  • News release preparation and pitching
  • Media coverage monitoring
  • Social listening
  • Thought leadership and industry-specific media relations
  • Neighborhood and community outreach campaigns
  • Voter outreach and education
  • Localizing national platforms and programs
  • Event planning and execution
  • Business-to-business marketing
  • Minority audience engagement including Black, Hispanic and Burmese
  • Outreach to rural communities

Branding & Creative Services

  • Creative strategy
  • Creative concepting
  • Campaign development
  • Key message development
  • Brand development and implementation
  • Creation of digital and traditional media assets
  • Copywriting and content quality control
  • Message testing
  • Sales material development
  • Signage creation
  • Website design
  • Video concepting and script development

Digital Services

  • Search engine optimization (SEO)
  • Search engine marketing
  • Email marketing
  • Customer relationship management software integration
  • Paid search
  • Display advertising
  • Website design, development and maintenance
  • Social media content development and management
  • Streaming audio and television advertising
  • Connected TV
  • Native advertising

Our Partners

Hirons is committed to supplier diversity and has developed strategic partnerships with firms spanning the state. If additional vendors or partners are needed for your program, Hirons has a longstanding history with more than 100 vendors across the state.

Our QPA partners include C2 Strategic Communications, Dunebuggy, The Gideon Group, Holsapple Communications, Koehler Partners, McCarty Research, Other Side Digital, Sagamore Advocacy and VIA Marketing.

Expertise in reaching rural Hoosier populations

We differentiate ourselves through our proprietary Rural Reach program, which is designed to help government agencies communicate with rural populations through a unique matrix of strategies and tactics. Our approach moves beyond traditional advertising and public relations tactics to break through to rural communities and is built on our firm’s four decades of experience in strategic communications.

Rural Americans are often difficult to reach through conventional marketing strategies using paid and earned media, and rural Hoosiers are no exception. Hirons’ Rural Reach program accounts for these difficulties to help our clients effectively target audiences in sparsely populated areas.