INDIANAPOLIS INDIANS

OVERVIEW The Indianapolis Indians partnered with Hirons to assist in paid media planning, buying, optimization and reporting to drive an increase in ticket sales. To meet this goal, the Indians identified three target audiences of focus. Additionally, the team sought assistance with understanding how organic social content can best be paired with paid advertising efforts […]

INDIANA DEPARTMENT OF HEALTH

SUMMARY With Hirons’ guidance, the Indiana Department of Health (IDOH) adopted a hybrid approach to inform Hoosiers about vaccine availability and safety. To be effective, communications about the vaccine needed to be clear and consistent. The campaign also needed to be upbeat and hopeful to best appeal to the target audiences and feature diverse audiences […]

DIRECT CONNECT LOGISTIX

OVERVIEW Direct Connect Logistix (DCL) is a third-party logistics company based in Indianapolis that provides on-demand transportation and transport management services. In 2022, DCL acquired Hoosier Logistics and Performance Logistics, necessitating a brand refresh that brought out the best parts of all three company cultures into newfound harmony. SERVICES Hirons collaborated closely with the DCL […]