Jay is a strategic marketing and communications executive with strong business acumen. Over the last 30 years, he has proven to be an industry leader accountable for the success of both national and local advertising strategies. He is skilled in strategic communications, research, consumer connections, cross-channel marketing and data-driven performance. He fosters excellence and empowerment among his teams while consistently exceeding client expectations. His work spans a diverse spectrum of industries such as grocery, CPG, retail, sporting events, tourism, health care, automotive, education, entertainment, dining, QSR and financial services.

Before joining Hirons, Jay served as vice president and director of strategy for Blue 449, one of five global brands in the Publicis family, setting the strategic vision for the company’s external clients and internal staff. He infused innovation, emerging technology and measurable objectives into each project, significantly increasing client profitability and audience engagement. Prior to that, he served as the vice president for Optimedia, another Publicis-affiliate, leading strategic planning in a manner that resulted in 10 consecutive years of growth.

Jay holds a bachelor’s degree from the University of Michigan and enjoys time outdoors hiking, running or riding.