Contract Digital SEO & Content Strategist
Digital Department
3-5 Month Contract
20-40 Hours/Week
In this position, you’ll work closely with the Executive Vice President who oversees our digital department, the larger digital team and our communications management team to audit, develop and implement strategic plans for our clients’ digital content, including email, web and social, and SEO performance. You’ll be responsible for developing strategic recommendations, keyword targeting, site architecture insights, and aligning content with user intent and business goals.
Duties & Responsibilities:
- SEO Strategy: Conduct keyword research, support technical SEO audits and on-page optimization. Provide strategic SEO recommendations and collaborate with content, creative and development teams to oversee implementation.
- Content Strategy: Guide audits of existing website content to identify opportunities and priorities, oversee development of content calendars and best practices, review written content structure and messaging for digital platforms.
- Staff & Deliverables Oversite: Review deliverables from other team members and provide suggestions for enhancement. Provide guidance and leadership in the digital department.
- Collaboration: Work closely with technical lead to ensure thorough strategic approach.
- Analysis & Reporting: Review monthly and campaign analytics and develop actionable recommendations and next steps where necessary.
- Business Development Support – Support our business development team by reviewing and supporting the development of new business RFPs and proposals.
Qualifications & Skills:
- Five years of experience in digital marketing, with a focus on SEO, email marketing, organic social media and analytics
- Experience using Google Analytics, Google Data Studio, SEMrush (or similar SEO tools) and social media insights
- Strong understanding of email marketing platforms (HubSpot, Mailchimp or similar) and best practices
- Experience developing SEO strategies, including onsite and offsite, and both technical and content recommendations
- Knowledge of website best practices and user experience (UX)
- Strong analytical skills with the ability to interpret data
- Strong interpersonal and communication skills (oral and written)
- Ability to complete projects within budget and schedule requirements