At this year’s Public Relations Society of America’s (PRSA) Hoosier Chapter Pinnacle Awards, Hirons earned multiple honors, including one Best in Show award, for work recognizing strong strategy, thoughtful execution and measurable results.
The awards ceremony brought together public relations professionals from across Indiana at Hirons’ office in Indianapolis to celebrate exceptional work and the people behind it.
A Look at the Pinnacle Awards
Each year, the PRSA Hoosier Chapter Pinnacle Awards recognize the finest public relations, marketing and communications work from across the state of Indiana. Open to professionals at all levels, the program evaluates entries across a wide range of categories, including media relations, digital communications, special events, video, external communications and marketing campaigns. The strongest entries show how strategy and execution come together to solve real communications challenges.
We were honored to celebrate alongside our clients, partners and team members, who earned recognition across several categories. By the end of the evening, Hirons earned ten awards, including:
Bosma Enterprises | U.S. AbilityOne Commission Appointment
Category: Media/Press Communications Project
Recognition: Award of Honor
Bosma Enterprises and CEO Jeffrey Mittman worked with Hirons to share news of Mittman’s appointment to the U.S. AbilityOne Commission. Through coordinated national and local media outreach, the campaign secured meaningful coverage.
Cameron Health | Website Rebrand
Category: Electronics/Digital Communications Program
Recognition: Best in Show, Pinnacle
Cameron Health partnered with Hirons to redesign its website as part of a broader brand evolution, replacing an outdated site that no longer reflected its capabilities. Hirons led strategy, design and content to create a more intuitive, responsive site that improves navigation, supports clearer storytelling and builds patient confidence.
Cameron Health | Brand Launch
Category: External Communications Program
Recognition: Pinnacle
As Cameron Memorial Community Hospital approached its 100th year, the organization rebranded to Cameron Health to better reflect its growth into a full healthcare provider. Hirons led external communications for the 2025 launch, helping patients, partners and community members understand the new brand and the organization’s continued commitment to care.
Crispus Attucks High School | Campus Improvement Initiative Landing Page
Category: Electronics/Digital Communications Project
Recognition: Award of Honor
In partnership with J.S. Held and Indianapolis Public Schools, Hirons developed a landing page to share updates on Crispus Attucks High School campus improvements. Built with community input in mind, the page brought project materials, updates and engagement opportunities into one place, helping increase awareness and confidence in the work ahead.
Hoosier Energy | Southern Indiana Power Video
Category: Audio/Video Communications Project
Recognition: Award of Honor
For Hoosier Energy’s membership engagement initiative, Hirons created a hyper-localized video centered on real community partnerships. By featuring local businesses, the piece showed how Southern Indiana Power supports reliable energy and connectivity in rural communities while bringing cooperative principles to life in a clear, relatable way.
Indy Health District | Community Event
Category: Media Relations Program
Recognition: Award of Honor
Indy Health District partnered with Hirons on a media relations campaign to promote its community stakeholder event and expand awareness of its work to address health inequities in Indianapolis. Through proactive outreach and focused storytelling, the campaign generated significant media placement, record attendance and strong visibility for the organization.
Indy Health District | 22nd & Illinois Groundbreaking
Category: Special Events/Observances Program
Recognition: Award of Honor
For Indy Health District’s 22nd & Illinois affordable housing groundbreaking, Hirons supported event planning, media relations and outreach. The campaign helped raise visibility for the project and its role in addressing health inequity.
Indy Health District | Floating Farmers Market
Category: Marketing Communications Program
Recognition: Pinnacle
To support Indy Health District’s work addressing health inequities, Hirons led an integrated campaign for the first 2025 Floating Farmers Market. The effort combined outreach, advertising and media relations to build awareness and connect residents with resources, resulting in strong community turnout.
Rose-Hulman Institute of Technology | AskRose Homework Help
Category: External Communications Program
Recognition: Pinnacle
Hirons partnered with Rose-Hulman Institute of Technology to launch “Real Help in an Age of Artificial Intelligence,” a campaign promoting AskRose Homework Help as a free, human-powered tutoring resource. Through creative, media and outreach to parents and educators, the effort encouraged students to turn to Rose-Hulman’s student tutors for personalized support.
More Than the Award
These recognitions are meaningful because of what they represent: trust, collaboration and work that thoughtfully connects and resonates with audiences. While no two projects look the same, they are all rooted in strategic thinking and storytelling.
As we look back on this year’s Pinnacle Awards, we’re grateful for the trust our clients and partners place in Hirons and proud to celebrate the recognition earned together.
Interested in what award-winning work we can accomplish for your brand? Let’s start a conversation.
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