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Deliver key medical messaging with full-service capabilities.

Meet patients, providers, stakeholders and influencers where they are by finding and addressing their most crucial concerns. Through a broad understanding of diverse service lines and experience in this highly regulated industry, we’re familiar with the kinds of obstacles medical organizations and their patients need to overcome.

Whether drawing awareness to life-saving treatments, discussing social issues like vaccinations, or tackling specialized medical costs, our strategies are driven by data and research, ensuring we effectively communicate what resonates with your audience. That’s because our team has worked for a unique array of clients, including therapy centers, hospitals and major regional health systems. At Hirons, we’ve seen that every case is different. And we see to it that every approach is different, too.

Putting people front and center

Hirons is well acquainted with the industry pain points. Patients want to be certain their medical providers are making sound decisions with their health. They want to be sure of the choice they are making: sure that their provider will be HIPAA-compliant; sure that costs are transparent; and sure that they are welcomed and included. We must earn their unwavering confidence.

Consequentially, an emphasis on DEIA is always vital to our communications, because the “product” in question is always much bigger than goods or services.
It’s health: the health of someone’s mother, someone’s partner and someone’s infant. That also means supporting the internal health of your organization and understanding the makeup and structures of often-small marketing teams that lead health care organizations. It means knowing how to communicate important changes, expansions and updates to employees, investors and various stakeholders.

Specialized campaigns for specialized care

In all our health care campaigns, we bring sincerity and humanity. When Eskenazi Health wanted to promote its orthopedic, senior care and labor/delivery service lines, we built the “I Am More” campaign across out-of-home, video, audio, print and digital to tell Eskenazi patients they are more than any medical need, more than a condition. They are people.

For Hopebridge Autism Therapy Centers, we engaged in sweeping public relations efforts to educate the public on Autism Awareness, Acceptance and Advocacy (A4) month. While also supporting Hopebridge as a thought leader in the space, we made media pitches, prepared press statements and engaged in influencer outreach. We helped Hopebridge encourage early intervention and garner advocacy for members of the autistic community.

Full-service capabilities, reaching patients, providers, stakeholders and influencers.

OUR WORK

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