Sheila is a skilled marketer with more than two decades of experience leading strategic marketing campaigns for organizations of all sizes spanning the globe. As a strategic consultant, she specializes in business analytics with a focus on using consumer behavior insights and emerging technology to direct advertising and digital strategy and implementation. Her guidance in the investment of data, partnerships and platforms, using predictive analytics, conversational AI and programmatic buying, has helped drive revenue for Hirons and increased return on ad spend for the agency’s clients.

Working in government and other highly regulated industries, Sheila informs the agency’s policies on technology to ensure client information is secure and guardrails are in place to manage data appropriately and ethically.

In addition to her digital dexterity, Sheila’s varied experiences have taught her how to navigate the nuanced relationships between marketing and communications consulting firms and their clients, having handled procurement processes and managed budgets from both angles.

Sheila is active in the local marketing community and is on the steering committee for Indy Ad Connect bringing industry professionals together on a quarterly basis.

Sheila holds a professional certificate in digital media and advertising from Duke University and earned a bachelor’s in advertising and business from the University of West Florida.