Matt Dennis

HOW DID YOU BREAK INTO THE INDUSTRY AND LAND YOUR FIRST JOB?
I kind of fell into it by accident. The company I worked for right out of college got caught up in the ‘dot.com bust’ and I was out of work. A friend and co-worker had gotten a job at a local advertising agency and asked me to come work with him. And here I am, 25+ years later still in the industry.

WHAT PERSONAL CHARACTERISTICS DO YOU NEED TO BE SUCCESSFUL IN THE INDUSTRY?

Flexibility. Everything is constantly changing and morphing and you need to be ready and able to adapt to it.

FUERA DE LA OFICINA, ¿CUÁLES SON ALGUNOS DE TUS HOBBIES O PASIONES?
I’m the ultimate DIY’er. I enjoy working with my hands, building and fixing things, so you can usually find me in the garage building a piece of furniture or wrenching on the car. During the warmer months, you can also find me on the range as I help run and participate in competitive shooting sports.

¿CUÁNDO Y DÓNDE TIENES TUS MEJORES IDEAS?
Depends on the defiiniton of ‘best’. I’d say probably late at night, ‘vegging’ on the couch is usually when I have the time to stop and think and when I do most of my ideating.