Director de cuenta

• Oversee all assigned client work and account teams; maintain direct, day-to-day senior-level client contact
• Oversee growth and development of assigned accounts
• Direct work product and professional development of assigned account managers
• Identify appropriate types of research needed to develop strategic communications plan
• Oversee appropriate research, including all types and methods; direct the engagement of an outside research partner if needed
• Create strategic communications, marketing and public relations plans with goals, objectives, strategies and tactics; oversee implementation of strategies and tactics
• Ensure account teams and other agency departments are always aware of the client’s organizational and marketing goals
• Develop proactive recommendations to ensure client goals and objectives are met
• Manage long-range/annual planning for assigned clients
• Present strategic communications plans, creative concepts, media recommendations or other agency deliverables to clients
• Oversee preparation for client meetings, including agendas, agency work or reports
• Lead client meetings; ensure agenda topics are prepared in advance of the meeting
• Provide thorough and clear direction when giving assignments to other departments
• Oversee account team members with project workflow system, timeline management and specifications for creative or media assets
• Oversee the management of client budgets and budget charts, including monitoring hours spent on projects in process to ensure the team remains within budget
• Maintain agency projections for assigned clients and report monthly on progress; forecast yearly projections on an annual basis
• Ensure weekly or biweekly status reports are sent to account teams (and clients, as needed)
• Oversee the generation of reports, including financial reports, hours reports, media coverage, optimization reports, work-in-progress reports, etc.
• Draft high-level written content or oversee account managers in the drafting of content
• Complete advertising, public relations and digital tasks as appropriate and/or oversee the work of account managers, examples of which include:
  • Readying concepts and/or copy for client review/approval
  • Reviewing advertising flowcharts to ensure accuracy
  • Managing email marketing campaigns
  • Establishing and maintaining relationships with the media, creating media lists, distributing media materials, pitching and coordinating media requests/interviews
  • Tracking editorial calendars and media coverage; generating reports
  • Managing video shoots
  • Reviewing/editing paid media performance reports
• Ensure appropriate account team members are saving all client files to the appropriate server, including conference reports, client contracts, client records, agreements, project files and other relevant client information
• Oversee creation and maintenance of all client databases (stakeholder, vendor, etc.)
• Lead weekly account team meetings; participate in monthly communications management meetings
• Attend weekly 1:1 status meetings with direct supervisor
• Identify and assist in the development of new business opportunities with existing and potential clients; assist in the development of case studies, pitches, etc.
• Develop connections within the community to strengthen professional development and create potential business development opportunities
• Identify and participate in internal and external professional development opportunities
• Meet a billable hour goal of 80% (6.4 hours of an 8-hr day; 32 hours of a 40-hr week)
• Otros proyectos/responsabilidades asignados

Communications management account directors report to the executive vice president.