Servicios de Comercialización Rural
No consideres sólo las áreas no urbanas. conocerlos.
Las tácticas de marketing convencionales a menudo no funcionan con las poblaciones rurales. Hemos diseñado un enfoque que puede cerrar la brecha entre las comunidades urbanas y rurales. Rural Reach ayuda a los proveedores de atención médica, organizaciones sin fines de lucro y agencias gubernamentales a hablar directamente con los residentes rurales mediante el uso de relaciones públicas, marcas y técnicas digitales diseñadas específicamente para ellos.
¿Por qué alcance rural?
A lo largo de los años, hemos aprendido que las personas que viven en zonas rurales no participan tan activamente en los mensajes de marketing. ¿La razón? Las desventajas geográficas y económicas impiden a los ciudadanos rurales experimentar el panorama mediático completo.
High-speed internet and 5G network technology are less available in some rural areas, which can minimize the impact of digital marketing techniques if communicators aren’t intentional about the types of platforms they use for campaigns. In addition, radio and television signals are often lower quality, outdoor signage is rare, and many residents don’t have access to common advertising and public relations executions.
Las estrategias y tácticas típicas simplemente no funcionan fuera de las zonas urbanas.
Es por eso que Hirons creó Rural Reach, un programa propio y un enfoque de marketing personalizado para atraer al público rural. Nuestro equipo busca o crea continuamente formas de superar las barreras tradicionales e interactuar con las comunidades rurales.
Nuestros servicios enfocados
Hacemos nuestra tarea y determinamos los mejores medios para involucrar a las comunidades rurales a las que desea dirigirse.
Podemos ayudarlo a convertirse en una marca accesible desarrollada para atender al público rural.
El acceso a Internet no es igual para todos. Consideramos estas disparidades en nuestras campañas digitales, diseñadas para funcionar en conjunto con los estilos de vida rurales.
Trabajamos en torno a vehículos de medios de comunicación potencialmente no disponibles para conectarnos con los estadounidenses de las zonas rurales a través del compromiso comunitario e interpersonal.
Áreas de especialización adicionales
NUESTRO TRABAJO
¿Listo para hablar?
Desde gobiernos de pueblos pequeños hasta organizaciones nacionales sin fines de lucro, tenemos la experiencia y los conocimientos necesarios para llegar a audiencias fuera de los centros urbanos, específicamente a los pobres de las zonas rurales. Le ayudaremos a desbloquear los mercados rurales. Hablemos.
Rural Reach Services
Rural marketing that starts with reality.
Reaching rural audiences takes more than scaling a strategy that works in a metro market. Rural communities vary by access, habits and the way they form trust. Rural Reach is Hirons’ unique approach to helping organizations connect with people who are often underserved by conventional marketing tactics.
Using lessons we’ve learned over nearly half a century, our Rural Reach team offers experience in understanding rural audiences and the importance of speaking to their unique identities.
The rural identity, by the numbers
Understanding rural audiences starts with letting go of assumptions. Rural America is not a monolith and connecting with a rural audience relies on not overgeneralizing. Rural Americans are proud of who they are and where they live. Respecting that helps avoid a key barrier.
Rural audiences are not a niche. In 2023, 62% of U.S. counties were classified as rural, representing nearly 46 million Americans, or about 14% of the population.
- Nearly 40% of rural households earn under $50K
- 33% of rural America is 55 or older
- Nearly 14% of nonmetro residents live below the poverty level
- About 40% of rural children under 16 live below the poverty level
- 14% of rural households lack a computer and broadband subscription
Rural population on the rise
Rural communities have been growing since the COVID-19 pandemic. The story of that growth is very different from urban America. Rural growth is entirely because of migration.
- Housing prices are considerably lower in rural America.
- The shift in remote work allows people to live where they choose.
- Rural America has become more diverse, with the percentage of Hispanic, Indigenous and other populations rising.
- Rural communities have kept pace with urban populations in domestic product growth and median income.
Why rural campaigns stall
Many campaigns fall short because rural America gets treated as one audience. There is no single definition of “rural,” even across federal agencies. When access to digital, traditional media and community influence differ from place to place, an overgeneralized plan can miss the mark.
Rural Reach helps organizations bridge that gap by shaping strategies around how rural communities actually engage. Campaigns must start with identifying each rural audience and connecting with them on a targeted basis.
What shapes messaging and trust
Rural Americans often have a strong sense of identity tied to where they live. Messaging that feels generic can create resistance instead of interest.
Trust moves through local relationships. A focus on clear communications, thoughtful channel selection and engagement will greatly impact who receives your message and how it is perceived.
Rural Faith
The primary difference in faith distribution between rural and urban communities is religious diversity.
Rural areas are predominantly Christian, with three-quarters or more of rural residents aligning with a Christian denomination. Understanding religion in rural America is about more than faith, though. It’s about community, too. Churches and community spaces play an increasingly important role in rural communities as resource hubs and civic gathering points.
Rural Politics
What you think you know about politics in rural America is likely close to accurate. Republicans and conservatives have long dominated rural politics. However, rural politics increasingly defy demographic correlations. A 2020 study by Washington University in St. Louis suggests political affiliation isn’t determined by personal characteristics, but rather by geographic proximity to urban areas. Research found, on average, Republicans lived 20 miles from a city, independents lived 17 miles away, and Democrats lived 12 miles away.
Rural Access
Access is not consistent across communities. Some areas face limits with broadband or signal quality. At the same time, younger rural audiences are increasingly using social platforms to stay informed and connected.
Rural Workforce
The workforce reflects a mix of industries, including government at 18%, manufacturing at 13% and healthcare at 11%. That diversity matters when shaping messaging and outreach.
Meet our rural reach team
Chief Executive Officer
Deana serves as chief executive officer, bringing more than 25 years of leadership to her role. A seasoned public relations professional, she is renowned for her work in crisis communications and issues management and has counseled clients across a wide range of industries, including healthcare and statewide government.
vicepresidente ejecutivo
With more than 20 years of experience, Sheila supports digital initiatives that help organizations respond quickly, communicate clearly and protect their reputations online. She specializes in digital strategy and how it intersects across paid, shared, earned and owned channels.
Account Director, Public Relations
Brandon is a communications professional with more than a decade of experience in journalism and media relations. He brings a strong understanding of how stories are shaped, shared and received. His ability to distill complex topics into clear narratives has earned him recognition as a trusted voice in communications and journalism.
Account Manager, Public Relations
Max serves as Hirons’ account manager for public relations, bringing nearly four years of experience in earned media, strategic communications and crisis planning. In his day-to-day, Max consults with a broad range of local and national clients, providing insights about news pitching, brand storytelling and reputational management.
Reach further with a strategy built for rural audiences
The most effective rural campaigns reflect the people they are built to reach. If your organization needs to improve engagement in rural communities, Rural Reach can help you move from assumptions to insight, then from insight to action.
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