Agency promotes Tyler Riordan to media director and senior analytics consultant
Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has promoted Tyler Riordan to media director and senior analytics consultant.
Riordan rejoined the Hirons team in 2020 after seven years in various media planning and buying roles. In his previous stint at Hirons, he served as media coordinator, junior media buyer, media buyer and media planner/buyer. Most recently, he served as associate digital media director for the agency.
Riordan is a strategic planning leader for the media department, grounding his recommendations in research and data insights to deliver exceptional client results. His analysis of first- and third-party data, such as Scarborough, MRI-Simmons, Statista and others, is instrumental in understanding audience personas and helping clients identify the best media mix to efficiently and effectively deliver their messaging and ultimately drive change.
Tyler’s analytics consultant distinction demonstrates his leadership and focus on campaign tracking and success measurement. His key performance indicator prowess and real-time dashboard management demonstrate return on investment for clients and will continue to drive success for the agency.
“Tyler’s collaborative spirit and analytical mind help drive great work for our clients, while his levelheaded approach brings calm when lots of plates are spinning. His commitment to lifelong learning fuels new ideas with a sense of adventure in an ever-evolving industry,” said Sheila Smiley, senior vice president of media and digital.
Riordan holds a bachelor’s degree in public relations with a minor in advertising from Murray State University. In his free time, Riordan enjoys traveling with his wife and two kids, watching and playing sports, and mountain biking.
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