As more and more consumers shift to music streaming platforms, like Spotify and Pandora, and with the recent podcasting boom, audio has seen significant growth in recent years, and there appears to be no slowing down.
With that increase, Hirons sees huge opportunities for brands to target listeners with timely, relevant messages. And by offering an avenue to target users based on their locations, the types of devices they’re using and their tastes in music, these platforms provide an entirely different way to reach audiences.
Playlists can tell us a lot about listeners, from their moods and interests to their habits at different parts of the day. Using this data, Hirons can reach consumers in the right context, making sure your message is as impactful as possible.
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