Secretary of State
Voter Registration

  • Problem

    As the party responsible for generating awareness about voter registration and upcoming elections, the Office of the Indiana Secretary of State needed to reach residents from all walks of life at the height of the 2016 election season, when various candidates and organizations were all competing for attention.

  • Strategy

    With guidance from the Secretary of State’s office, Hirons placed emphasis on reaching veterans, minority populations and women, all of whom have low voter turnout historically. To cut through the noise of other political advertisements, Hirons concentrated the campaign’s impact by running ads in phases running up to both the primary and general elections.


Hirons created a 30-second animated television spot following the same creative theme as the rest of the campaign and saturated major markets across the state.


With the intention of grabbing listeners’ attention and quickly conveying the importance of voting, radio ads used strong personification. The campaign ran on stations in all corners of the state.


Digital advertising was well-suited to the campaign because of its ability to refine audience targeting to reach a specific population. Hirons ran ads on various social media, video and search channels that focused on educating the public about voter registration, polling locations and other essential information, monitoring each platform to determine which performed best.


Print ads were developed in both English and Spanish and featured simple but compelling creative that urged residents to vote. The ads ran in a variety of statewide news publications.

Our valuable clients,
across industries and markets without boundaries.

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“They know how to turn heads and drive traffic.”
Dennis Woerner
Director of MarketingIndianapolis zoo
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
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We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.