Marketing budgets have never faced such scrutiny. As a proud QPA supplier of marketing, advertising, communications, media buying and media relations services, Hirons invites you to attend our series of upcoming online educational sessions. This series is designed to equip you with the tools and foundational knowledge needed to develop inspiring marketing initiatives that motivate your target audiences and drive behavior change and positive results.
This three-part series will be held this summer and features broad ranging topics. Each 45-minute session will include a brief Q&A session at the end. We invite you join us to broaden your understanding of important marketing principles and applications.
SESSION 1: QPA Process/Video Asset Development
Wednesday, June 24
Mark LeClerc, Executive Creative Director, Hirons will highlight the benefits and wide-ranging use of video production to elevate your marketing programs.
SESSION 2: Media Relations, Outreach, Crisis Communications
Wednesday, July 15
Connecting with the media whether through pre-planned dialog or through crisis management situations takes skill and tact to encourage desired results. Outreach to your various stakeholders can be just as important in making sure that your message is received appropriately. This session will also focus on media training tips to equip attendees with the skills and background needed to contribute to beneficial contact with the media and constituents. Real life examples and case studies will round out this diverse topic.
SESSION 3: Digital Media
Wednesday, August 12
The Hirons media team will provide a comprehensive overview of the various digital media tactics available in our well-rounded toolbox. This session will focus on the power of optimization and how a digital plan can offer pinpoint audience targeting and refinement leading to media buy efficiency. Case studies and reporting examples will be shared to demonstrate how Hirons can assist you implementing cost effective media plans that deliver.
Hirons is proud to provide communications services for all state agencies across Indiana, as part of the Indiana Quantity Purchase Agreement for marketing, public relations, advertising and media buying services.
We are an award-winning, full-service advertising and public relations firm with more than 40 years of experience providing comprehensive, cost-effective communications solutions. Our ability to create action in Hoosier target audiences is unmatched – no one knows Indiana better. We will deliver on strategy, on time and on budget.
We are honored to be able to continue to strengthen existing partnerships with state agencies while also developing additional ones via this opportunity. We are particularly proud of our longstanding relationships with multiple agencies serving Hoosiers throughout Indiana, including the Indiana State Department of Health, the Family and Social Services Administration, the Bureau of Motor Vehicles, the Indiana Secretary of State and the Indiana Commission for Higher Education.
As a full-service advertising, public relations and digital firm, Hirons has a wide variety of services and capabilities, including but not limited to:
Hirons is committed to supplier diversity and has developed strategic partnerships with firms spanning across the state. If additional vendors or partners are needed for your program, Hirons has a longstanding history with more than 100 vendors across the state.
Our QPA partners include C2 Strategic Communications, Dunebuggy, The Gideon Group, Holsapple Communications, Koehler Partners, McCarty Research, Other Side Digital, Sagamore Advocacy and VIA Marketing.
Our proprietary Rural Reach program helps government agencies communicate with rural populations through a unique matrix of strategies and tactics. Our approach moves beyond traditional advertising and public relations tactics to break through to rural communities and is built on our firm’s four decades of experience in strategic communications.
Rural Americans are often difficult to reach through conventional marketing strategies using paid and earned media, and rural Hoosiers are no exception. Hirons’ Rural Reach program accounts for these difficulties to help our clients effectively target audiences in sparsely populated areas.
“Masters of integrated branding and community outreach.”Lisa Harris
“Highly effective TV and media buying - experts at lead generation.”Tamela Grabb
“Delivers on business-to-business.”Matt Maguire
“Hirons simply understands Indiana’s complex issues.”Art Logsdon
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”Steve Kidwell
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”Staci Schneider
“My go-to experts for strategic communication.”Krista Sohm
“Their branding work stands the test of time.”Willie M. Reed, DVM, Ph.D.
“They build bridges between government and the private sector.”Brandon Clifton
“Their ability to get to the heart of a brand is exciting.”Bob Heuchan
“Research based – results oriented. They get it.”Rob McLin
“Creative so beautiful I would hang it on my walls as art.”Ernie Vargo
“Amazing results every time.”Lee Marchant
“Bold creative with strength in digital and social communications.”Molly Deuberry Craft
“Smart and effective.”Office of the Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”Jessica R. Di Santo
“They ask good questions and have solid advice.”Carol Wade
“In a word – bold.”Mario Rodriguez