NEXT LEVEL

LET’S TAKE YOUR STATE PROGRAMS TO THE NEXT LEVEL.

Hirons is proud to provide communications services for all state agencies across Indiana, as part of the Indiana Quantity Purchase Agreement for marketing, public relations, advertising and media buying services.

We are an award-winning, full-service advertising and public relations firm with more than 40 years of experience providing comprehensive, cost-effective communications solutions. Our ability to create action in Hoosier target audiences is unmatched – no one knows Indiana better. We will deliver on strategy, on time and on budget.

We are honored to be able to continue to strengthen existing partnerships with state agencies while also developing additional ones via this opportunity. We are particularly proud of our longstanding relationships with multiple agencies serving Hoosiers throughout Indiana, including the Indiana State Department of Health, the Family and Social Services Administration, the Bureau of Motor Vehicles, the Indiana Secretary of State and the Indiana Commission for Higher Education.

OUR PARTNERS

Hirons is committed to supplier diversity and has developed strategic partnerships with firms spanning across the state. If additional vendors or partners are needed for your program, Hirons has a longstanding history with more than 100 vendors across the state.

Our QPA partners include C2 Strategic Communications, Dunebuggy, The Gideon Group, Holsapple Communications, Koehler Partners, McCarty Research, Other Side Digital, Sagamore Advocacy and VIA Marketing.

OUR SERVICES

As a full-service advertising, public relations and digital firm, Hirons has a wide variety of services and capabilities, including but not limited to:

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    MEDIA BUYING &
    PLANNING SERVICES
    • Media planning
      Negotiation
    • Value-added leverage and acquisition
    • Cable and broadcast television
    • Print and outdoor
    • Digital video, audio, display
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    COMMUNICATIONS AND
    MARKETING SERVICES
    • Internal, external and stakeholder communications
    • Strategic communications planning
    • Influencer and stakeholder identification and engagement
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    RESEARCH, MEASUREMENT AND
    CAMPAIGN OPTIMIZATION
    • Primary research
    • Secondary research
    • Qualitative and qualitative research
    • Custom audience personas
    • Key Performance Indicator (KPI) development
    • Pre- and post-test research
    • Awareness and education benchmarks and assessments
    • Pilot testing and optimization
    • Data analysis
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    PUBLIC RELATIONS, OUTREACH
    AND EDUCATION SERVICES
    • Spokesperson training
    • Speech writing
    • Issue advocacy and cause-related marketing
    • News release preparation and pitching
    • Media coverage monitoring
    • Social listening
    • Thought leadership and industry-specific media relations
    • Neighborhood and community outreach campaigns
    • Voter outreach and education
    • Localizing national platforms and programs
    • Event planning and execution
    • Business-to-business marketing
    • Minority audience engagement including African-American, Hispanic and Burmese
    • Outreach to rural communities
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    BRANDING AND
    CREATIVE SERVICES
    • Creative strategy
    • Creative concepting
    • Campaign development
    • Key message development
    • Brand development and implementation
    • Creation of digital and traditional media assets
    • Copywriting and content quality control
    • Message testing
    • Sales material development
    • Signage creation
    • Website design
    • Video concepting and script development
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    DIGITAL SERVICES
    • Search engine optimization
    • Search engine marketing
    • Email marketing
    • Customer relationship management software integration
    • Paid search
    • Display advertising
    • Website design, development and maintenance
    • Social media content development and management
    • Streaming audio and television advertising
    • Connected TV
    • Native advertising

ENGAGING ALL HOOSIERS THROUGH RURAL REACH

Our proprietary Rural Reach program helps government agencies communicate with rural populations through a unique matrix of strategies and tactics. Our approach moves beyond traditional advertising and public relations tactics to break through to rural communities and is built on our firm’s four decades of experience in strategic communications.
Rural Americans are often difficult to reach through conventional marketing strategies using paid and earned media, and rural Hoosiers are no exception. Hirons’ Rural Reach program accounts for these difficulties to help our clients effectively target audiences in sparsely populated areas.

Learn how Hirons can help you solve your agency’s unique challenges. Fill out the form below or contact Account Director Kurt Ashburn directly at kashburn@hirons.com or 317-977-2206 ext. 277.

“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
CEOONEJET
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients