The Senior Digital Strategist is responsible for the successful management of digital strategy for client brands. The role requires an innovator who can connect digital to all other aspects of a client business and drive growth opportunities.
The Senior Digital Strategist collaborates with the account team to generate ideas that bridge web, mobile, creative, gaming, and digital media, etc., and provide solutions to multi-service clients based on consumer insight. This person answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This person must have a love of the new, a passion for digital trends, and an understanding of consumers and brands.
The Senior Digital Strategist, working with the account team, develops digital strategies for clients that form part of overall business strategies. This person plans the approach to digital initiatives including website development, SEO, paid campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.
The Digital Strategist closely partners with the agency’s media director, account teams, and new business manager. Reports to the Media Director
Mastery of principles of digital strategy, planning and buying. Experience with optimization media metrics and business analysis including sales analysis and performance analysis (cost per lead, cost per acquisition, and linking media activity to response.)
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