careers

Senior Digital Strategist

Job Description

The Senior Digital Strategist is responsible for the successful management of digital strategy for client brands. The role requires an innovator who can connect digital to all other aspects of client business and drive growth opportunities.

The Senior Digital Strategist collaborates with the account team to generate ideas that bridge web, mobile, creative, gaming, and digital media, etc., and provide solutions to multi-service clients based on consumer insight. This person answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This person must have a love of the new, a passion for digital trends, and an understanding of consumers and brands.

The Senior Digital Strategist, working with the account team, develops digital strategies for clients that form part of overall business strategies.  This person plans the approach to digital initiatives including website development, SEO, paid campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.

The Digital Strategist closely partners with the agency’s media director, account teams, and new business manager.  Reports to the Media Director

Responsibilities

  • Evaluates consumer research, brand information, trends and relevant data in order to recommend digital touch points and creative communications solutions that marry brand goals with consumer needs and generate “big Ideas”.
  • Responsible for accurate digital cost projections, order placement, budget management, and department profitability as it relates to digital activity.
  • Must be able to spot digital trends, see the digital future and understand consumer behavior, matching these with brand desires to create truly beneficial opportunities and solutions.
  • Educate and inspire agency staff about best digital practices and emerging trends.
  • Ensures a strategic focus throughout the entire lifecycle of a project.
  • Provides a perspective on creative, functional, and technical direction of solutions for clients.
  • Partners with team members assigned to support measurement/analytics activity to provide insightful reporting.
  • Other duties as assigned

Required Experience

  • Bachelors of Arts/Science degree in marketing or technology
  • Minimum of 4-6 years of digital/new media account service, and/or agency/marketing services-related experience
  • Demonstrated ability to lead direct reports and collaborate with inter-disciplinary teams.

Requisite Skills

Mastery of principles of digital strategy, planning and buying. Experience with optimization media metrics and business analysis including sales analysis and performance analysis (cost per lead, cost per acquisition, and linking media activity to response.)

  • Strong communication, presentation and project management skills are a must, as well as, a demonstrated ability to work well with a team.
  • Google Analytics and other Analytics platforms such as SiteImprove
  • SEO
  • Paid digital
    • Mobile
    • Video
    • Display
    • Search
  • e-mail marketing and CRM
  • DSPs, ad exchanges, programmatic digital advertising
  • Research: comScore, Scarborough Consumer Research
  • Those in the senior digital strategist position are encouraged to have basic understanding of HTML, CSS, JavaScript, SQL and a scripting language.
  • Microsoft Office including Word, Power Point and Excel

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