Digital

Marketing and advertising budgets are typically the first to be slashed during an economic downturn.

As the effects of coronavirus continue to redefine daily life, content creators — from talk show hosts to influencers — are scrambling to adapt, and some new stars are emerging.

Hirons, an Indianapolis-based advertising, public relations and digital agency, has hired Matt Dennis, who will serve as director of digital and development for the firm’s digital department.

Why you should consider long-form native advertising for your next digital campaign.