• insights
  • A Grateful Thanksgiving blog. What is your personal brand?
blog

A Grateful Thanksgiving blog. What is your personal brand?



“The role color choice can play in brand identity is not to be underestimated”

Gobe, Emotional Branding

Your personal brand may, in part, be appearance. It may be your sense of fashion or personal color pallete (as Leigh-Ann so ably masters). It may be your hair (or in my case — a beard). Or you may have your thumb nails professionally painted with a different theme monthly (as Jim rocks).

These external elements of a brand can be potent. As can a well-designed logo, color pallete, typography and style guide. Yet a personal brand, just like any brand, goes much deeper than color selection or style. For a brand is, at its core, that for which you stand.

What do you stand for? What is your personal brand essence? What are your brand values? How do you want to be seen through the eyes’ of others?  How will you break through? How will you be remembered?

This may be something you’ve considered intentionally. Most likely, your personal brand has simply evolved as an extension of your personality, values, character and environment.

Larger than life characters have personal brands and brand values which are easily identified. WWE has its clearly defined heroes and anti-heroes. Actors channel the personal brand of the characters they play to make the role convincing, consistent and complete.

What is your authentic role? What would an actor seek to channel to play your part?

Phillip Ward Burton was a lanky, old cuss. And my long-time professor and mentor at Indiana University. His fashion sense combined checked shirts, plaid pants, paisley ties and tweed jackets.  All at once.

His tone and manner was not AP Style. Conventions were for the conventional. In his world, sentences did not require both a noun and a verb. One word sentences, his favorite spice. Punctuation? Pervasive! His trademark – a double dash.

Phil was a character. His brand style was quirky, irreverent and creative. His tone and manner – distinctive.

Yet it was that for which he stood that truly made his brand strong. Phil stood for excellence, results and hope.

This was captured in his first note to me, which was written across the top of the page of my first advertising assignment he graded, “D+ Don’t reach for the cyanide—yet. There is still hope.”

For his wise council and mentorship I am eternally grateful. Gratitude has been a theme throughout my life. Such is my good fortune.

In gratitude I began closing every email “Thanks, Tom.” At first it was not intentional. Yet it became a habit. Now thousands of emails have concluded in this manner. In some emails it made more sense than others. In some emails, I consciously left it off.  It has, in part, become a part of my brand. A reminder to myself, more than others, to be thankful.

Phil did not employ a closing on his hand-typed memos. Most of his writing came before email. Yet he ended every phone call by saying “So long.” It stuck with me. Clearly, pointedly, he was not saying good-bye.   There was still hope.

Thanks and so long Phil.

Thanks,
Tom

 

Related Posts

  • 12.10.18
    The Era of Influencers in Marketing
    READ MORE
  • 12.06.18
    Hirons Account Director Elected Area PRSA President
    READ MORE
  • 12.04.18
    Hirons Adds Two to Team
    READ MORE
  • 10.23.18
    Hirons Promotes Account Director
    READ MORE
view all posts
“They know how to turn heads and drive traffic.”
Dennis Woerner
Director of MarketingIndianapolis zoo
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
CEOONEJET
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.