ZIP code v. genetic code: Marketing in rural communities
3.31.21
In 2014, Melody Goodman, an assistant professor at Washington University, spoke to a Harvard School of Public Health audience: “Your ZIP code is a better predictor of your health than your genetic code.”
COVID-19’s Impact on Rural Life and Communications
7.14.20
While the COVID-19 pandemic has tested communities throughout the U.S., it has presented itself differently in rural communities because of the unique challenges they face.
The Digital Divide’s Negative Impact on Rural Communities
2.17.20
Digital technology continues to drastically change the economic landscape, communication techniques and global interconnectivity.
How Rural Americans Do Their Holiday Shopping
11.25.19
Holiday shopping season and its many, many advertising campaigns are upon us.
To Be A Rural American
5.02.19
In recent years, we’ve seen an increased focus on rural communities in the United States.
Additional myths about the rural poor
11.14.18
We wrote earlier in this space regarding myths about the rural poor that we’ve experienced in our work at Hirons.