ZIP code v. genetic code: Marketing in rural communities

In 2014, Melody Goodman, an assistant professor at Washington University, spoke to a Harvard School of Public Health audience: “Your ZIP code is a better predictor of your health than your genetic code.”

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COVID-19’s Impact on Rural Life and Communications

While the COVID-19 pandemic has tested communities throughout the U.S., it has presented itself differently in rural communities because of the unique challenges they face.

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The Digital Divide’s Negative Impact on Rural Communities

Digital technology continues to drastically change the economic landscape, communication techniques and global interconnectivity.

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How Rural Americans Do Their Holiday Shopping

Holiday shopping season and its many, many advertising campaigns are upon us.

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To Be A Rural American

In recent years, we’ve seen an increased focus on rural communities in the United States.

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Additional myths about the rural poor

We wrote earlier in this space regarding myths about the rural poor that we’ve experienced in our work at Hirons.

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