IN Agency Life
INDIANAPOLIS – Hirons, an Indianapolis-based advertising, public relations and digital agency, has promoted Laura Crafton to senior account manager for the communications management department.
“Laura’s commitment to helping our clients achieve measurable business results is unparalleled,” said Andrea Farmer, senior vice president of strategic communications and account services. “We are thrilled to recognize her dedication to excellent client service.”
Crafton, a graduate of Purdue University and an experienced advertising and marketing professional, started her career at Hirons as an account manager. Prior to Hirons, she was an integrated marketing manager for Angie’s List.
“It’s been almost two years since I transitioned from the client-side of the advertising world into agency life,” said Crafton. “I’ve learned so much in such a short amount of time, and I’m excited to continue to develop my career at a well-established agency in Indy.”
Crafton’s client work primarily focuses on leading B2C marketing and advertising campaigns. She also provides ongoing strategic marketing and communications strategies that help clients achieve their business goals. She seamlessly works in tandem with the agency’s creative and digital departments to develop deliverables that exceed client expectations.
As a senior account manager, she will create, implement and manage measurable marketing programs that include advertising, branding, public relations and digital initiatives.
Crafton is also a member of the marketing committee for Dove Recovery House for Women, the largest substance abuse recovery center for women in Marion County, for which she assists with the overall marketing strategy and execution.
For information about current career opportunities, visit hirons.com/careers.
Hirons is a full-service advertising, public relations and digital agency, providing research-based, innovative and bold communications solutions since 1978. For the past 40 years, we have served a wide variety of clients across diverse industries on local, national and international scales. Our tagline, “Be Bold,” captures the essence of our agency. It serves as a constant reminder for us to relentlessly challenge our capabilities, assumptions and tactics. At our very core, we are an agency of doers, dedicated to the craft of refining what it means to be bold.