IN Agency Life
Gabriel Lindman is a digital media coordinator at Hirons and has been on the team for one and a half years. Around the office, Gabe loves to hang out in the Morton Think Tank because of how comfortable and flexible the space is. If he had to describe Hirons as a food, he would choose an everything pizza because Hirons is complex and the many different parts are what make it so fulfilling as a company. When looking for something to eat, you can find him heading over to City Market, where his options are endless.
How did you become interested in advertising/PR? How did you break into the industry and land your first job?
I always had an interest in advertising but when I was in college, I took some classes to confirm it. It was a good fit and I actually ended up interning at Hirons. I am lucky because I have been here ever since!
What would you consider the specializations/most important tools of the trade?
The willingness to work hard. For my specific job, you need to have a graphic design background and know code and Creative Suite well.
What characteristics do you need to be successful in the industry?
Drive, grit and flexibility. This industry is super competitive so having an extra edge will be useful. Agency life is not a 9-to-5 job, so you need to be able to have late nights and be committed to your work. Also, network as much as you can. Having a lot of connections is always helpful and can help you land a job.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
Recently, I started rock climbing, which I really enjoy. I also play the guitar, piano and mandolin. I enjoy design so do a bit on the side for my personal brand and enjoyment.
When and where do you have your best ideas?
Honestly, I get them anywhere. I could be lying in bed at 2 a.m. and have this great idea, so I grab my laptop and work on it. It is really important to be ready for ideas anywhere you may be.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
The zoo. It has been the highest profile client that I have been able to take a lead on, which has been really cool to see. It has definitely been a learning experience, but in the best way.
Why is effective advertising/PR so important for the growth and success of organizations?
It is so important because it tells people who the organization is. It’s a first impression, which is key because that’s when consumers decide if there is a personal connection or not. When organizations are successful and can create these personal connections, consumers feel like they can see themselves in the brand or company, which generally leads to a loyal base.
What’s one important tip you would share with anyone looking to go into the agency world?
Network, network, network. It is really important to have connections in this industry, so try to use those to your advantage.
What is the most meaningful part of your job?
The most meaningful part would have to be that I get to be really creative, more creative than others in their jobs. I also enjoy when a client is happy with the work. It feels good to know the client likes what you’re doing for them.