How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
When I was young I would page at the Statehouse, which ultimately sparked my interest in politics and the legislative process. In college, I studied journalism with a focus in advertising. After college, I was a communications intern for the House of Representatives and was later hired as a press secretary where I had a caseload of state representatives. I handled all of their media communications including OpEds, press releases, press conferences and was the main contact for members of the press.
What would you consider the specializations/most important tools of the trade?
I want to say black coffee, but I don’t think that’s the correct answer here. Constant communication and keeping open lines of communication between you and your client and other contacts that rely on you for guidance and information is invaluable. From there, it’s up to you to strategically disseminate information.
What characteristics do you need to be successful in the industry?
When I think about the people I look up to and try to emulate in this industry, they all have two things in common: honesty and a competitive nature.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
Mike Murphy, Hirons senior vice president, just told me yesterday that I need to stay interesting, so I’ve decided to take up beekeeping. If the beekeeping doesn’t take, I still have my love of analog photography and thrifting. I also work a few times a month at an art gallery in Broad Ripple named The Bungalow.
When and where do you have your best ideas?
When I’m shampooing my hair. Something about the stimulation of the scalp. It’s science, you wouldn’t understand.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
Working PR for the launch of a $175 million capital campaign, Be the Hope NOW, for Riley Children’s Foundation.
Why is effective advertising/PR so important for the growth and success of organizations?
A business or organization may have everything they need to be successful but if their target audience doesn’t know they exist or what their mission is, then they likely won’t meet their full potential.
What’s one important tip you would share with anyone looking to go into the agency world?
Reach out to people who are already living that sweet agency life and stay in touch with them. Stay hungry and don’t let rejection get you down, because even once you’re in an agency, you will still have to overcome rejection in one way or another.
What is the most meaningful part of your job?
My team. Although we are small, we are mighty.