• insights


BY Emily Gaylord IN Agency Life

How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
When I was young I would page at the Statehouse, which ultimately sparked my interest in politics and the legislative process. In college, I studied journalism with a focus in advertising. After college, I was a communications intern for the House of Representatives and was later hired as a press secretary where I had a caseload of state representatives. I handled all of their media communications including OpEds, press releases, press conferences and was the main contact for members of the press.

What would you consider the specializations/most important tools of the trade?
I want to say black coffee, but I don’t think that’s the correct answer here. Constant communication and keeping open lines of communication between you and your client and other contacts that rely on you for guidance and information is invaluable. From there, it’s up to you to strategically disseminate information.

What characteristics do you need to be successful in the industry?
When I think about the people I look up to and try to emulate in this industry, they all have two things in common: honesty and a competitive nature.

Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
Mike Murphy, Hirons senior vice president, just told me yesterday that I need to stay interesting, so I’ve decided to take up beekeeping. If the beekeeping doesn’t take, I still have my love of analog photography and thrifting. I also work a few times a month at an art gallery in Broad Ripple named The Bungalow.

When and where do you have your best ideas?
When I’m shampooing my hair. Something about the stimulation of the scalp. It’s science, you wouldn’t understand.

What has been the most exciting project/campaign that you’ve worked on at Hirons?
Working PR for the launch of a $175 million capital campaign, Be the Hope NOW, for Riley Children’s Foundation.

Why is effective advertising/PR so important for the growth and success of organizations?
A business or organization may have everything they need to be successful but if their target audience doesn’t know they exist or what their mission is, then they likely won’t meet their full potential.

What’s one important tip you would share with anyone looking to go into the agency world?
Reach out to people who are already living that sweet agency life and stay in touch with them. Stay hungry and don’t let rejection get you down, because even once you’re in an agency, you will still have to overcome rejection in one way or another.

What is the most meaningful part of your job?
My team. Although we are small, we are mighty.

Related Posts

  • 11.11.19
  • 11.04.19
  • 10.24.19
  • 09.30.19
    Intern Turned Coordinator: Advice for Applicants
view all posts
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.