IN Agency Life
How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
While I was working on my undergrad at Ball State University, I realized I loved the creativity that marketing encourages and picked it up as my major and added a minor in graphic design to expand on it. My first job was with a sales firm to explore that side of business and now I’m working at Hirons.
What would you consider the specializations/most important tools of the trade?
Being able to be flexible and manage your time wisely are always important skills to have. Being able to roll with a sudden change or get all your tasks done on time will not only help you in the long term, but your coworkers as well.
What characteristics do you need to be successful in the industry?
I believe being adaptable, upbeat and hardworking are some very good characteristics to have in this industry and just about any other.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
I love to bike or go hiking when I can, but when I can’t, I tend to fill my free time with different creative side projects such as knitting, artwork, etc.
When and where do you have your best ideas?
I tend to do a lot of thinking during commutes to and from places. The only bad part about it is having to wait until you get to where you’re going to write the ideas down.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
While I haven’t necessarily worked on projects since starting at Hirons, being able to participate in events like Founder’s Day has allowed me to not only get to know more about the company, but also forge friendships with my coworkers.
Why is effective advertising/PR so important for the growth and success of organizations?
If an organization can utilize advertising and PR early on in its growth, they tend to have a much greater chance of success in the long run.
What’s one important tip you would share with anyone looking to go into the agency world?
Try to hit the ground running and learn as much as you can from day one. It can only help you in the long run.
What is the most meaningful part of your job?
Getting the opportunity to learn from and interact with so many amazing people.