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EMPLOYEE HIGHLIGHT: TALENA MOORMAN


08.26.19
IN Agency Life

How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?

I first became interested in advertising and public relations through school work in college. I went to a liberal arts college and focused on visual communication theory and business. I knew that I wanted to combine these two disciplines in the career path that I decided to take. Post-graduation, I was awarded the Amos Brown internship at Hirons. This then lead to my position as an account coordinator.

What would you consider the specializations/most important tools of the trade?

I believe that building and maintaining positive relationships is a big part of our area of work, while also staying up to date with what is happening in the news. These tools are not only important, they also make this career enjoyable.

What characteristics do you need to be successful in the industry?

Having integrity, being motivated to succeed and wanting to help others achieve their goals.

Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?

I enjoy being in front of the camera as a model every once in a while.

When and where do you have your best ideas?

I have my best ideas when I am working out in the gym, when I am on the treadmill or stair climber. I am usually trying to think of anything and everything other than the fact that I am working out.

What has been the most exciting project/campaign that you’ve worked on at Hirons?

Working on the first ever Founder’s Day and hosting the event was pretty exciting for me! The staff really enjoyed it, and I was in charge of the playlist.

Why is effective advertising/PR so important for the growth and success of organizations?

As an organization or company you can have a great product or business, however without the right advertising/PR, it will be hard to reach your target audiences. Your current and prospect clients have to see your company in a positive light, and as an organization or business that aligns with a positive image. That’s where we come in! 😉

What’s one important tip you would share with anyone looking to go into the agency world?

I would tell people not to be afraid to ask questions and be open to learning different skills. One thing that I have learned about agency life is that you are exposed to a lot of different jobs and skills. That’s the beauty of working in an agency – you may struggle sometimes, and that is okay! Through that, you will gain more marketable skills than when you first arrived

What is the most meaningful part of your job?

I find satisfaction in knowing that I helped make something meaningful happen. Helping others achieve their vision, and knowing that I was a part of that achievement is what makes me happy.

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