• insights


IN Agency Life

How did you break into the industry and land your first job?

I spent about 15 years at various newspapers and 20 years as a writing coach for Y-Press, a youth journalism program. It was a victim of the recession, so I looked at other places that could use an editor. My husband told me of the opening here.

What would you consider the specializations/most important tools of the trade?

For writing and editing, I recommend reading, a lot and in various forms.

What characteristics do you need to be successful in the industry?

In the advertising industry, you need unbridled energy and a thick skin.

When and where do you have your best ideas?

I ruminate, everywhere and about everything. I often find solutions to things I haven’t even acknowledged as problems.

What has been the most exciting project/campaign that you’ve worked on at Hirons?

The 2014 Community Health Assessment by the Marion County Public Health Department. Required reading for everyone who cares about this city.

Why is effective advertising/PR so important for the growth and success of organizations?

Everybody is doing it, so you need to distinguish yourself.

What’s one important tip you would share with anyone looking to go into the agency world?

Be alert, inside your agency and in the wider community. Recognize changes and patterns. Be the master of your universe.

What is the most meaningful part of your job?

My coworkers. No one does exactly what I do, but I am part of an exciting process.


Related Posts

  • 08.26.20
    Hirons promotes digital media buyer
  • 08.20.20
    Hirons adds senior-level media planner to digital team
  • 08.11.20
    Employee Highlight: Samantha Roll
  • 07.29.20
    Hirons adds to communications management team
view all posts
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.