Read our Q&A with Hirons’ senior editor/writer Madelyn Morgan.

How did you break into the industry and land your first job?
I spent about 15 years at various newspapers and 20 years as a writing coach for Y-Press, a youth journalism program. It was a victim of the recession, so I looked at other places that could use an editor. My husband told me of the opening here.
What would you consider the specializations/most important tools of the trade?
For writing and editing, I recommend reading, a lot and in various forms.
What characteristics do you need to be successful in the industry?
In the advertising industry, you need unbridled energy and a thick skin.
When and where do you have your best ideas?
I ruminate, everywhere and about everything. I often find solutions to things I haven’t even acknowledged as problems.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
The 2014 Community Health Assessment by the Marion County Public Health Department. Required reading for everyone who cares about this city.
Why is effective advertising/PR so important for the growth and success of organizations?
Everybody is doing it, so you need to distinguish yourself.
What’s one important tip you would share with anyone looking to go into the agency world?
Be alert, inside your agency and in the wider community. Recognize changes and patterns. Be the master of your universe.
What is the most meaningful part of your job?
My coworkers. No one does exactly what I do, but I am part of an exciting process.
RELATED BY TOPIC
-
Hirons taps industry veteran to lead agency’s Digital, Media teams
Agency Life, Digital, Executive Leadership 2.7.20Sheila Smiley brings more than 20 years’ experience to advertising and public relations agency
READ -
Reflecting on 40 years of Bold ideas
Agency Life 6.27.18In 1978, “Grease” was the top-grossing film, the Bee Gees led the Billboard charts, gas was 65 cents a gallon, the Camp David Accords were signed by Egyptian President Anwar Sadat and Israeli Prime Minister Menachem Begin, and Hirons & Company was formed.
READ
RELATED BY DEPARTMENT
-
Intern Spotlight: Summer 2018
Administration 6.22.18Read our Q&A with Hirons’ Summer 2018 interns to hear about their previous experiences, and why they chose Hirons.
READ -
It’s good to be green
Administration 6.20.18In 2018, we often hear buzzwords like “green” and “sustainability.” Companies are creating sustainability initiatives, but what exactly do these initiatives accomplish?
READ