IN Agency Life
How did you break into the industry and land your first job?
I spent about 15 years at various newspapers and 20 years as a writing coach for Y-Press, a youth journalism program. It was a victim of the recession, so I looked at other places that could use an editor. My husband told me of the opening here.
What would you consider the specializations/most important tools of the trade?
For writing and editing, I recommend reading, a lot and in various forms.
What characteristics do you need to be successful in the industry?
In the advertising industry, you need unbridled energy and a thick skin.
When and where do you have your best ideas?
I ruminate, everywhere and about everything. I often find solutions to things I haven’t even acknowledged as problems.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
The 2014 Community Health Assessment by the Marion County Public Health Department. Required reading for everyone who cares about this city.
Why is effective advertising/PR so important for the growth and success of organizations?
Everybody is doing it, so you need to distinguish yourself.
What’s one important tip you would share with anyone looking to go into the agency world?
Be alert, inside your agency and in the wider community. Recognize changes and patterns. Be the master of your universe.
What is the most meaningful part of your job?
My coworkers. No one does exactly what I do, but I am part of an exciting process.