• insights


How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?

Sophomore year of college I transferred to Ball State University and decided to change my major. Communications and PR quickly rose to the top of the list after discussing my interests and strengths with my college counselor.

Hirons was my first job out of college. One of my professors recommended me to our now-COO, Deana Haworth, and I’ve been enjoying the fast-paced agency life ever since!

What would you consider the specializations/most important tools of the trade?

Creativity and flexibility. As consultants, we provide strategic, creative solutions for our clients’ communications goals and challenges. Since their challenges are often moving targets, you need to anticipate and be prepared for all scenarios.

What characteristics do you need to be successful in the industry?

The ability to switch between tasks at the drop of a hat – or email – is critical. In communications management, we often work on four to five clients a day. For me, that means switching gears from a bank to a hospital system and even a specialty tax firm. Learning our clients’ businesses inside and out helps us provide research-based solutions to our clients.

Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?

While I work in the communications management department, I’ve always had an affinity for design. I spent most of my childhood with a brush/pen/chalk/pencil in my hand and was voted most artistic in high school.

When and where do you have your best ideas?

When I’m driving and listening to podcasts. I’m a nerd for NPR’s Hidden Brain podcast. Exploring the unconscious reasons why people do what they do prompts me see challenges in new ways.

What has been the most exciting project/campaign that you’ve worked on at Hirons?

My passion is in branding and event planning so I was ecstatic when I was asked to organize and execute Hirons’ 40th Anniversary Party. In addition to coordinating the logistics of the event and establishing the program for the evening, I supported our internal team with promotional efforts leading up to the event – including the launch of a new website, PR strategy and paid social media plan. The program included the announcement of our leadership transition, establishment of the Tom Hirons IU Media School internship program and the presentation of Tom’s Sagamore of the Wabash award, as well as proclamations from the City-County Council and the City of Indianapolis.

Why is effective advertising/PR so important for the growth and success of organizations?

There’s a lot of clutter to cut through for the average U.S. consumer. Advertising and PR gives businesses the tools they need to elevate their brand and truly tell their story.

What’s one important tip you would share with anyone looking to go into the agency world?

Be willing to roll up your sleeves. This might mean staying a few hours late to get the job done or not being above certain tasks – especially when you first break into the industry.

What is the most meaningful part of your job?

My team. We consistently challenge and support each other. They are mentors and friends first and colleagues second.


Related Posts

  • 08.26.20
    Hirons promotes digital media buyer
  • 08.20.20
    Hirons adds senior-level media planner to digital team
  • 08.11.20
    Employee Highlight: Samantha Roll
  • 08.06.20
    Employee Highlight: Sunny King
view all posts
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.