IN Agency Life
How did you become interested in the public relations and marketing industry?
My dad co-owned a PR agency and I was always intrigued by what he did. I loved seeing him work with a client, figure out how to share their story and elevate their brand. I was fortunate enough to intern there while in college. It was my first taste at “agency life” and I’ve never looked back.
What would you consider the most important tools of the trade? What personal characteristics do you need to be successful in the industry?
Interpersonal skills, attention to detail and drive are all musts. Strong writing skills and an understanding of the complete PR process are critical as well, but those can be learned. The other three are much harder to teach.
What’s one tip you would share with anyone looking to go into the agency world?
It won’t be easy. You’ll be busy and constantly challenged. And it won’t always be fun. But it’s totally worth it and you will learn so many things that will serve you well throughout your life.
Outside of the office, what are some of your hobbies or passions?
I love giving my time to organizations that I am passionate about. I currently serve on the boards of the Domestic Violence Network and the Public Relations Society of America Hoosier Chapter. I am also on the Marketing Board of Directors for Downtown Indy, Inc. and am leading a team for the 2020 Greater Indy Habitat for Humanity Women Build.
When I’m not doing all of that, I love traveling and spending time with friends and family.
What’s your favorite time of day?
While I’m a morning person in every sense of the word, my favorite time of day is after work whenever all my other commitments are over and I can go home to slip into comfy clothes to decompress.
Describe yourself in three words.
Genuine, passionate and driven.
What do you love about your job?
I love being able to help my clients connect with their stakeholders and make a difference in the lives of those they serve. I have amazing clients who value our partnership and coworkers who are masters of their craft. What more could you ask for?
Did you have any unusual jobs before working at Hirons?
In high school and throughout college I worked at The Men’s Wearhouse. I swear, that job taught me some serious interpersonal skills that I still use today!
What’s your favorite restaurant in town?
What’s an accomplishment you’re proud of, personally or professionally?
I’d have to say my daughter is the accomplishment I’m most proud of. While she’s only five, she is so caring, strong, smart and funny, and I just know she is going to do big things as she gets older.