Read our Q&A with Hirons’ account manager Charnay Pickett.
How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
I first became interested in public relations after taking an Intro to Public Relations class in college. My first job in the industry was a communications internship with the City of Indianapolis. From there I entered an entry level role, and continued working in government communications, until I joined Hirons!
What characteristics do you need to be successful in the industry?
Flexibility is a really great skill to cultivate if wanting to join the PR field. A client can change their mind about something unexpectedly or a situation might arise that you weren’t anticipating, so being able to switch things up at a moment’s notice is always a plus.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
I like to work out, specifically at Orangetheory Fitness. I love everything about the classes and am always talking my friends into coming to class with me.
I’m also very interested in politics. A high school teacher taught me the importance of voting and making my voice heard, and I’ve been interested in politics ever since.
When and where do you have your best ideas?
I come up with my best ideas when I’m working out! I try to zone out during cardio, and that seems to be when I’m able to think most freely.
Why is effective advertising/PR so important for the growth and success of organizations?
Effective PR is important because it’s potentially the first interaction someone may have with an organization or company. We’re telling a story and leaving an impression—making it a good one is always the goal.
What’s one important tip you would share with anyone looking to go into the agency world?
Don’t be afraid to ask questions. My greatest lessons were learned when I worked up the courage to speak up and ask the hard questions.
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