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IN Agency Life

How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?

Cliché as it is, I had my first introduction to public relations when “Scandal” was a part of TGIF. Shonda Rhimes knew how to write a great script and I was intrigued. I conducted some research on the industry and learned that there were various aspects of the field that I had prior knowledge of and experience in. Due to my new interest in PR, I declared it as my graduate school program. After graduating and going through countless job applications and networking experiences, I was introduced to Hirons in a single conversation. I visited the Hirons website and applied for a position. Shortly after, I was called in for an interview and approximately three weeks later, I landed my first job in the industry.

What would you consider the specializations/most important tools of the trade?

Organization is a key tool of the trade. It can be easy to lose track and become overwhelmed due to the fast-paced nature of the environment. However, if you continue to write tasks down, create spreadsheets, make small notes, use a calendar, etc., it can be more manageable to keep up with things.

What characteristics do you need to be successful in the industry?

Creativity, good communication skills, an open-mind, energy, and tough skin! Having these characteristics are useful ingredients in the industry to have in order to be successful and get the job done!

Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?

I love to write, read, listen to music, and binge watch good television shows. My current favorite shows to binge are: “Trinkets”, “Stranger Things”, and “Grey’s Anatomy”. I’ve also recently acquired a joy for cooking. All are very relaxing to me! When I’m not in the mood for relaxation, I love to hang out with friends, attend concerts and travel to new cities. I have my own blog and I am one out of three hosts of a podcast. 

When and where do you have your best ideas?

I have my best ideas sporadically. I can’t pinpoint a specific location or time of day when I have them. However, they usually seem to come randomly when I’m completing a task completely unrelated from the idea.

What has been the most exciting project/campaign that you’ve worked on at Hirons?

So far the most exciting project that I’ve worked on has been the Sandra Eskenazi Mental Health Center Gift Book. It has been a lot of fun to work on due to the several different moving parts associated with putting the project together successfully. I’ve learned a lot about the work that goes into organizing a project and putting a book together.

Why is effective advertising/PR so important for the growth and success of organizations?

Advertising/PR can make and/or break any organization. It is important that your message represents the values and the mission statement of the organization. Therefore, it is important that you have an advertising/PR team who understands the company and can make its desired messages come to life through diverse and effective advertising and communication.

What’s one important tip you would share with anyone looking to go into the agency world?

Everyone works as a team. It’s important to over-communicate and be sure that everyone is in the loop at all times. Don’t take anything personally because we all have a job to do and we are assisting in making some else’s vision a reality.

What is the most meaningful part of your job?

As a member of the communications-management team, it is extremely important that I am aware of what’s going on at all times and I’m keeping everyone on track and held accountable in order to meet deadlines. If I’m given a task or responsibility, it is my job to carry it out. It is also important to voice my perspectives and opinions at all times.


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