• insights
  • Hirons launches Rural Reach program

Hirons launches Rural Reach program

IN Advertising, Rural Reach

Hirons, an Indianapolis advertising and public relations firm, announced today the launch of Rural Reach, a proprietary program that will help companies, organizations and government agencies effectively communicate to rural audiences – specifically the rural poor. The announcement was made in conjunction with “Hillbilly Elegy” author J.D. Vance’s speech at the Indiana Chamber of Commerce annual awards dinner.

“Hirons has worked with both rural and poverty issues for more than 40 years,” said Chief Operating Officer Deana Haworth. “Rural Reach offers a solution for companies, organizations and government agencies who have struggled to reach the rural poor – a segment of America that has traditionally been very difficult to engage through conventional advertising and public relations efforts. The program includes a unique matrix of strategies and tactics customized by the community to really break through to these populations.”

Born and raised in southern Indiana, Haworth grew up in a deeply rural community. During her 18 years at Hirons, she has seen the challenges faced by organizations attempting to reach rural communities with outreach and education campaigns designed to impact behaviors. Haworth saw a need to bring together both Hirons’ industry expertise and her rural experiences in the formation of Rural Reach.

Hirons has made available a series of white papers, blog posts and a podcast to help educate executives, leaders, and officials on the unique characteristics of rural America.

“We’re excited to help others create meaningful connections with rural and less affluent audiences,” Haworth said.

For more information about Rural Reach, visit hirons.com/rural-reach.

Related Posts

  • 05.29.20
    Trends to know: COVID-19’s effect on media consumption
  • 01.31.20
    Get your brand off the bench: Media during the Super Bowl
  • 12.02.19
    Hirons Expands Communications Management Team
  • 10.14.19
view all posts
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.