How did you become interested in advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
I networked more hours than I could count while I was attending IU Bloomington and (finally!) landed an internship at Hirons my senior year. After a year of learning from the best, I moved into a full-time position as an account coordinator and I’ve been loving it ever since.
What would you consider the specializations/most important tools of the trade?
Hirons operates on a consultancy model, therefore it is essential to be an expert on your client’s business at all times. Clients rely on us to tell them what they need to know about the communications industry and to design strategies and concepts that really move the needle.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
Collecting and creating art. I dabble in “flow art,” which uses dye-based alcohol inks and a variety of techniques using droppers, air dusters and even hair dryers to create free-flowing textures. The walls of my apartment are covered in canvases and framed prints. I love collecting pieces of art when I travel, bringing them home and then being able to spark those memories every time I see them on my walls.
When and where do you have your best ideas?
I find my most introspective moments when I’m driving or working out. Those seem to be the only times I’m truly “disconnected” from the world. In this industry, you can’t afford to miss a second of what’s happening.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
I’ve done a lot of work with the Indiana Secretary of State, and the most exciting moment was seeing the results of our 2018 voter education campaign. Voter turnout hit its highest level for a statewide general midterm election in 24 YEARS, with more than half of eligible voters casting a vote! Traffic to IndianaVoters.com resulted in 61,000 registration completions for a nearly 4.5 percent registration conversion rate. Success!
What’s one important tip you would share with anyone looking to go into the agency world?
Be hungry to learn, find value in every conversation and be thankful when someone takes the time to teach you.
What is the most meaningful part of your job?
A lot of people don’t know that one of my top duties as an account coordinator is coordinating the internship program at Hirons. I’ve learned a lot of valuable lessons in leadership and cultivating the next level of professionals. I’m far from a perfect teacher, but nothing is more fulfilling than when an intern tells me he or she learned something from me.
Favorite travel destination?
I lived in Copenhagen for a summer and fell in love with the “hygge” lifestyle, which is the Danish term for finding coziness and contentment with the little things in life.
What is your favorite movie or book?
Anything by Wes Anderson. Other than his brilliant eye for design and symmetry, I’m a sucker for the whole “unlikely friendships” theme.