How did you become interested in advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
I was obsessed with “Sex and the City” when I was in high school, and I idolized Carrie Bradshaw. She was a brilliant writer, witty and had a ton of Manolo Blahniks and fancy clothes – it looked like something I could get behind long term.
I was interning at IU Health Ball Memorial Hospital in the PR/marketing department. On my last day, my boss asked if I wanted to come back Monday and work full time. Though working at Bob Evans had its caloric perks, I was thrilled to be offered a job that didn’t require I wear an apron.
What would you consider the specializations/most important tools of the trade?
The importance and collaboration of everyone’s individual thoughts, experiences and knowledge, not to mention the importance of historical knowledge. We are lucky there is so much of that readily available at Hirons for us to learn from.
What characteristics do you need to be successful in the industry?
Hmmm, I am no expert, but I would say it helps to be:
And, being organized never hurts in any industry, right? Plus, I have personally loved organization before Marie Kondo made it a “thing.”
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
Nah, not that I can think of. Unless, I guess, if I wasn’t in advertising, I would be a ballerina.
When and where do you have your best ideas?
Alone on a porch. While I am an indoorsy person, I really kill it on a porch. Alas, I haven’t tried a stoop, but I may find success there as well.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
Honestly, I have really dug everything I have worked on. I have learned a ton, and I look forward to whatever project/campaign comes my way. The cool thing is that with every client I learn about an industry I otherwise may never know anything about – for example, cement and swine!
Why is effective advertising/PR so important for the growth and success of organizations?
You want your name coming out of the right people’s mouths.
What’s one important tip you would share with anyone looking to go into the agency world?
Intern. Intern. Intern. I wish I would have known the importance of this earlier on in college and prioritized it.
What is the most meaningful part of your job?
While I don’t own Manolo Blahniks and fancy clothes yet, I do love making a living through creativity, writing and working with clients.