Read our Q&A with Hirons’ graphic designer Grace Winiger.
How did you become interested in design/advertising/PR/media/public affairs/marketing? How did you break into the industry and land your first job?
When I was at Ball State University, I worked as a graphic designer specializing in web design. I really enjoyed the work I was doing, so I looked for a similar role after graduation. My first job was in media production with a non-profit, and after that I began working at Hirons as a graphic designer.
What would you consider the specializations/most important tools of the trade?
It’s important to be able to take constructive criticism from others and use it to transform your work. You can’t get too attached to your designs because the project will continue to evolve as you work on it. You have to be able to roll with the punches.
What characteristics do you need to be successful in the industry?
I believe it’s important to be enthusiastic about life as a whole. If you are passionate and ambitious, you can accomplish a lot. I try to apply this to every aspect of my life, but especially at work.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
I spend a lot of my free time freelancing as a 3D designer. I really enjoy creating experimental shapes and materials in a space where I can control the lighting, camera movement, etc. It has been a great outlet for my extra creative energy.
When and where do you have your best ideas?
Usually during conversations with other people. Most of the time I end up with a much more developed idea after I’ve talked it though with someone else.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
I had a great time working on the Secretary of State voter registration campaign. Even though it got a little stressful, I learned a lot and improved my time management skills and efficiency.
Why is effective advertising/PR so important for the growth and success of organizations?
It is becoming increasingly hard for brands to get noticed, so effective advertising is key for the longevity of an organization.
What’s one important tip you would share with anyone looking to go into the agency world?
To anyone looking to go into the agency world, I would suggest going at projects full speed ahead. Embrace every challenge as an opportunity to better your agency and yourself.
What is the most meaningful part of your job?
I cherish the friendships I’ve made since I was hired. Although the work environment is fast paced, we make time to get to know and support one another.
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