Choosing the right video format for your message
2.01.22
Finding the right video format for your brand’s campaign is an essential step to effectively conveying key messages to your audience.
This is not the year for noise: Super Bowl messaging changes in a pandemic
2.04.21
One of the most coveted patches on a media buyer’s vest is placing an ad to air during the Super Bowl.
Insight From Both Sides of the Client-Agency Relationship
2.07.20
Please join us in welcoming Sheila Smiley as SVP, Media & Digital.
Subversion + The Super Bowl: How St. Archer Successfully Under Rolled the Radar
2.03.20
You won’t find my favorite Super Bowl commercial anywhere on USA Today’s annual Ad Meter. But millions saw it nationwide.
Get Your Brand Off the Bench: Media During the Super Bowl
1.31.20
As many folks know and everyone could guess, Super Bowl Sunday is the most watched television event of the year.
Comfort Zones and Confidence
9.20.19
In honor of Business Women’s Day on Sept. 22, we are highlighting Senior Vice President and Media Director Rose Durbin’s experience as a pioneer in the advertising industry.