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Jay Schemanske

Hirons hires new senior vice president to lead strategy and account services

Jay Schemanske brings two decades of strategic planning and media buying expertise


Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has hired Jay Schemanske as senior vice president of strategic communications and account services.

With 25 years of experience, Schemanske is a proven industry leader accountable for the success of both local and national advertising strategies. He joins Hirons’ senior management team and will lead the account services and strategic communications teams. He also will provide planning and strategy insights for key agency clients and support the agency’s business development activities.

“Jay excels at data-oriented marketing, which will support our clients’ growth across regional and national markets,” said President and CEO Jim Parham.

Schemanske’s experience spans the grocery, CPG, retail, sporting events, tourism, health care, automotive, education, QSR and financial sectors. Most recently, he served as vice president and director of strategy for an international agency, setting the strategic vision for the company’s external clients and internal staff. His leadership resulted in 10 consecutive years of growth for his past employer and two-time recognition as one of the state’s Best Places to Work.

“I’m thrilled to join a team of talented people and an agency with a long-standing history of excellence,” says Schemanske, “Hirons delivers a full spectrum of best-in-class marketing and communications solutions for its clients.”

Schemanske is actively involved in the American Advertising Federation. He earned a bachelor’s degree in marketing and a minor in psychology from the University of Michigan, where he participated in cross country and track.


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