AI at Work: How Artificial Intelligence is Reshaping Businesses
Smiley offers her expertise and advice as artificial intelligence transforms advertising, media and communications.
Off the Clock: Back to School Blog
In the latest installment of our Off the Clock blog series, Jennifer Blotkamp Stark talks with us about teaching at Indiana University Bloomington.
Choosing the right video format for your message
Finding the right video format for your brand’s campaign is an essential step to effectively conveying key messages to your audience.
ZIP code v. genetic code: Marketing in rural communities
In 2014, Melody Goodman, an assistant professor at Washington University, spoke to a Harvard School of Public Health audience: “Your ZIP code is a better predictor of your health than your genetic code.”
This is not the year for noise: Super Bowl messaging changes in a pandemic
One of the most coveted patches on a media buyer’s vest is placing an ad to air during the Super Bowl.
Holiday Marketing in the COVID-19 Era
For my family, November 1 marks the beginning of the holiday season.
Does Our Code of Ethics Hold Up Against Modern Spin?
Any public relations pro can harken back to their college days and remember professors who struck fear into their hearts over the dreaded s-word: spin.
Tips For an Engaging Virtual Event
Organizations around the world and across industries have been forced to either cancel or re-format their events, many of which are critical to the success of the organization itself.
How Small Businesses Can Reach Their Community in the Pandemic with Owned Media
Small businesses have plenty to figure out right now: payroll, social distancing, loan applications and potentially reforming their entire business model, to name a few.
Trends to Know: COVID-19’s Effect on Media Consumption
Marketing and advertising budgets are typically the first to be slashed during an economic downturn.
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