Media Planner/Buyer Application

Media Department

Job Description

The role of the media planner/buyer is to manage the day-to-day media planning and buying needs for an assigned list of clients. In order to ensure campaigns reach their target audiences as efficiently and effectively as possible, the media planner/buyer combines creative thinking with analysis to develop appropriate strategies. While job functions vary by client, a successful media planner/buyer will:

  • Manage all projects for assigned clients on time and within budget
  • Provide convincing research evidence for recommended client plans
  • Stay on top of trends and find innovative ways to meet client goals
  • Be knowledgeable in media software and research tools

The Media Planner/Buyer reports to the Associate Media Director.

READ THE FULL DUTIES AND RESPONSIBILITIES

Qualifications and skills

  • Bachelor’s degree in marketing, advertising, communications, journalism or a related field
  • Minimum three years of experience in traditional buying
  • Firm grounding in planning and implementation of media plans
  • Strong negotiation skills
  • Proven ability to maintain and manage client expectations and budgets
  • Firm grounding in quantitative and qualitative research techniques
  • Motivated, organized and detail-oriented
  • Ability to handle all work in an ethical and courteous manner
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word and Outlook
  • Proficiency in Media software systems and research tools such as Freewheel/Strata, SQAD, Arbitron, Nielsen, comScore, SRDS, DoMedia, Simmons, Scarborough and MRI