Media Planner/Buyer

Media Department

Job Description

The role of the media planner/buyer is to manage the day-to-day media planning and buying needs for an assigned list of clients. In order to ensure campaigns reach their target audiences as efficiently and effectively as possible, the media planner/buyer combines creative thinking with analysis to develop appropriate strategies. While job functions vary by client, a successful media planner/buyer will:

  • Manage all projects for assigned clients on time and within budget
  • Provide convincing research evidence for recommended client plans
  • Stay on top of trends and find innovative ways to meet client goals
  • Be knowledgeable in media software and research tools

The Media Planner/Buyer reports to the Associate Media Director.

Our headquarters are located in Indianapolis, Ind., but we are open to remote work for the right candidate. Some travel may be required.


Qualifications and skills

  • Bachelor’s degree in marketing, advertising, communications, journalism or a related field
  • Minimum three years of experience in traditional buying
  • Firm grounding in planning and implementation of media plans
  • Strong negotiation skills
  • Proven ability to maintain and manage client expectations and budgets
  • Firm grounding in quantitative and qualitative research techniques
  • Motivated, organized and detail-oriented
  • Ability to handle all work in an ethical and courteous manner
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word and Outlook
  • Proficiency in Media software systems and research tools such as Freewheel/Strata, SQAD, Arbitron, Nielsen, comScore, SRDS, DoMedia, Simmons, Scarborough and MRI