Digital Media Buyer

Media Department

Job Description

The role of the Digital Media Buyer is to manage the day-to-day media planning and buying needs for an assigned client list. To ensure that campaigns reach their target audiences as effectively as possible, the Digital Media Buyer combines creative thinking with analysis to develop appropriate strategies. The Digital Media Buyer applies knowledge of media and communication platforms to identify the most appropriate vehicle for building awareness and familiarity of a client’s brand. While job functions vary by client, a successful Digital Media Buyer will:

  • Manage all projects for assigned clients on time and within budget
  • Provide convincing research evidence for recommended client plans
  • Stay on top of trends and find innovative ways to meet client goals
  • Be knowledgeable in media software and research tools

The Digital Media Buyer reports to the Associate Digital Media Director.

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Qualifications and skills

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Minimum three years of experience in digital media buying
  • Experience in Paid Search, Paid Social and Display advertising planning, implementation and reporting
  • Firm grounding in planning and implementation of digital media plans
  • Strong organizational, communication and presentation skills
  • Proven ability to maintain and manage client expectations and budgets
  • Firm grounding in quantitative and qualitative research techniques
  • Motivated, organized and detail-oriented
  • Ability to handle all work in an ethical and courteous manner
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook
  • Proficiency in systems such as Scarborough and MRI-Simmons
  • Proficiency in using a demand-side platform for digital media such as Centro
  • Google Ads, Microsoft Advertising, and Facebook Ads Manager Certifications